Reid All About it

FEBRUARY 16, 2024

One of her suggestions, social media polls, regularly pop up on LinkedIn. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. What does it mean to repurpose content?

Content 79

Content Revenue How To Social Media 79

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s I feel bad for kids and young adults who never played outside unsupervised, socialized without distraction, entertained themselves or, as one commenter says, been “completely present.” Content marketing. Association trends. AI and events.

Content 222

Content Survey Education Strategy 222

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

Long Beach 148

Long Beach Iowa Video Utah 148

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. Quick hits. This is so me. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

Reid All About it

JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist.

Newsletter 195

Newsletter Certificate Technology Strategy 195

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Add your association’s name to the sign-on letter before they present it to Congress next week.

LMS 256

LMS Revenue Arlington Education 256

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Higher Logic

APRIL 18, 2016

By taking the discussions, blog posts, and resources shared in your community and reframing them, you can present this highly-relevant, crowd-sourced content to the world. Here are a few possibilities: Newsletters. Social Media. Not sure where to start? Blog posts (top tips, AMA wrap-ups). Infographics.

Content 120

Content Social Media Newsletter Missouri 120

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Content marketing, huh? Think newsletters, blog posts, news articles, video and direct emails.

Social Media 40

Social Media Content Marketing Newsletter 40

Reid All About it

SEPTEMBER 15, 2017

Jimmy Daly says it’s the perfect time to launch a newsletter , and I agree. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Presenters: Dennis Gogarty, President, and Mark Murphy, Chief Investment Officer, Raffa Wealth Management. Tue 9/19 at 10 a.m.

Raleigh 203

Raleigh Arlington Social Media DC 203

Membersuite

JANUARY 10, 2023

The team and I have pulled together a list of topics we’ve been talking about or hearing and reading about in blogs, social media, webinars, and conferences—the topics rising in our collective association consciousness. Hybrid work presents new opportunities for associations. Social Flux & the Human Touch.

Directory 143

Directory Social Media Tools Revenue 143

Slice-Works

MARCH 23, 2018

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Changes in technology, changing trends, or new issues in your industry can all present new challenges. What I found.

Social Media 28

Social Media Strategy Review Newsletter 28

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Objection 2: Social Media.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 150

Strategy Social Media Discount Newsletter 150

Freestone

MARCH 7, 2024

Consider promoting your PD Day through your normal marketing channels like: Members newsletter Email invitations Social media networks Landing page on member site PR outlets in your industry Be sure to drip out your event details over a long time to reach the most members.

How To 74

How To Course Tips Education 74

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Chicago 195

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Association Success

OCTOBER 7, 2020

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. You should strive to be as present in your audience’s lives as possible. Share your content on social media platforms, including Facebook, Twitter, and LinkedIn.

Content 78

Content Press Release Newsletter Social Media 78

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 62

Marketing Social Media Revenue Communications 62

MemberClicks

APRIL 24, 2024

Steady and strong management that takes care of the present with an eye to the future is key in moving an association forward. Know who your target market is and the qualities of your ideal member. Website content and social media posts are timely. Create a more hassle-free newsletter. Provide a fresh, clean start.

Association Management 52

Association Management Tips Software Social Media 52

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Publish an event blog or newsletter. Monitor social media feeds + hashtags. Businesses can tap into this potential with a mobile app for their events.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Tom Whatley, Content Marketing Institute ). More info/register. Host: xScion.

LMS 276

LMS Pennsylvania Innovation Education 276

Association Success

OCTOBER 2, 2020

MORE: 14 content curation tools every online marketer should check out now. Each day, social media provides a never-ending feed packed with information. The key is to add context — the missing ingredient that makes social media so disorienting. . Subscribing to popular newsletters in your industry.

Content 83

Content Social Media Newsletter Review 83

Association Adviser

DECEMBER 15, 2017

Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. Establishing a realistic budget early in the process will help you narrow the scope of your marketing plan.

Marketing 60

Marketing Social Media Revenue Communications 60

MemberClicks

OCTOBER 24, 2023

This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success.

How To 52

How To Social Media Industry Recruiting 52

Association Success

APRIL 16, 2018

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. You've Been Hit By a Snöball! So we asked ourselves: how can we make it as easy as possible to share the event?

Tools 60

Tools Marketing Newsletter Project 60

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. For example, mention why the member joined or how the member has engaged with your organization so far, and present content specific to the member’s needs and interests. Be personal.

How To 148

How To Newsletter Examples Communications 148

Association Success

OCTOBER 5, 2020

By contrast, members who are present due to inertia are at best indifferent and disengaged. You could: Determine how many subscribers open your newsletters. Used wisely, digital marketing channels can produce substantial engagement. They’re the key to a long lasting, healthy membership program. Overall website traffic.

Newsletter 131

Newsletter Analysis Social Media Resources 131

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

DC 150

DC Washington Innovation Price 150