Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Association Analytics

MARCH 13, 2024

Marketing – This person targets specific audiences with messaging about opportunities or activities that aim to increase member participation, and subsequently, scores. Membership – This person works to get unengaged members more involved in the organization and target non-members for recruitment. Set a member engagement goal.

Review 169

Review Member Engagement Process Examples 169

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

JANUARY 28, 2022

The weekly list of free educational events and resources for the association community…. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. Membership tiers.

Chicago 200

Chicago Newsletter Mooc Education 200

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 3: Newsletters. Insert a personalized section in newsletters that says: “According to our records, your job title is [XYZ].

Directory 141

Directory Newsletter Recruiting Recruitment 141

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Make a list of the resources, programs, events, and key information you’d like to offer. Welcome new members with resources. Give members engagement tools and opportunities. Build your onboarding toolkit.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Resource: Email Marketing vs. Resource: Email Marketing vs. Marketing Automation [Explained]. Resource: What is an Online Community? The Basics + Benefits.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MARCH 11, 2022

The weekly list of free educational events and resources for the association community…. Past surveys revealed predictive variables that helped advocacy professionals wisely invest their time and resources in strategies and tactics that lead to legislator influence. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Certificate 370

Certificate System Dallas Price 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

NXUnite

OCTOBER 4, 2023

Even if they say no to providing a matching gift, they may be a valuable resource to tap into for future fundraisers, such as sponsorship opportunities or silent auction item procurement.  For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support.

Social Media 130

Social Media Proposal Newsletter Process 130

Reid All About it

JANUARY 21, 2022

The weekly list of free educational events and resources for the association community…. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Membership survey.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

OCTOBER 24, 2023

They provide resources and networking opportunities, which can be highly beneficial for your success. This support network can be a big help in assisting you with industry challenges, staying up to date with changing trends, and doing well in competitive markets. What is a Trade Association?

How To 52

How To Social Media Industry Recruiting 52

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Did you know?

eBook 194

eBook Products Tips Tools 194

Associations Now

DECEMBER 18, 2018

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. Here are some of our favorites from 2018.

Tips 103

Tips Handbook Recruiting Recruitment 103

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.

LMS 361

LMS Revenue Tips America 361

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource? Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JANUARY 8, 2021

The weekly list of free educational events and resources for the association community…. 17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses. You have new members.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

JANUARY 15, 2021

The weekly list of free educational events and resources for the association community…. The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. ASAE Gold Circle Awards.

Innovation 359

Innovation Las Vegas Communications Education 359

Blue Sky eLearn

JANUARY 14, 2019

Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members. For example, your organizations can offer each other: Advertising space in emails or newsletters. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Blue Sky eLearn

JANUARY 14, 2019

Social media is an important resource to use because it allows you to capitalize on the social networks of your existing members. For example, your organizations can offer each other: Advertising space in emails or newsletters. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! What’s the first thing you do when you want to learn more about an organization?

Directory 52

Directory Discount Software Tools 52

Reid All About it

MARCH 19, 2021

The weekly list of free educational events and resources for the association community…. She explains how to assess your needs, identify where you’re depleted, and find resources and solutions, including setting boundaries. Two proven tips to increase your newsletter’s open and click rates. Association innovation.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JULY 24, 2020

The weekly list of free educational events and resources for the association community… Associations and the future of colleges. Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. A big plus: it can also help with your recruitment efforts. Offer ad space in your organization’s newsletter.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

FEBRUARY 5, 2021

The weekly list of free educational events and resources for the association community…. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Remote work models. Host: Fridays@4.

San Diego 370

San Diego Price Strategy Education 370

MemberClicks

OCTOBER 10, 2023

The typical categories include: Professional/Trade Associations: Platforms where professionals can network, gain resources, and boost their careers. This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay.

Software 52

Software Membership Management Newsletter Revenue 52

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. SponsorPark A sponsorship marketing consulting firm. You may even want to include sponsor-specific offers here.

Video 97

Video Case Study Discount Proposal 97