Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Sherry Budziak at.orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. Strategic partnerships. Value proposition. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

JANUARY 12, 2024

They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. Masterful Mentoring for Organizations Within the next 5 to 10 years, more than 76 million baby boomers are scheduled to retire. Inspiration. Fri 1/12 at 4 p.m.

LMS 266

LMS Education Member Engagement Revenue 266

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. One effective way to make your organization stand out is to create an ambassador program. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Identify the right recruits.

Tips 130

Tips Social Media Guidelines Recruiting 130

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

DECEMBER 15, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. He saw the idea in action at the Social Media Market World conference. Board responsibilities. Gen Z and subscriptions. Fri 12/15 at 2 p.m.

Iowa 256

Iowa millennials Texas Strategy 256

Associations Now

APRIL 15, 2020

YouTube just launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, TechCrunch reports. The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video.

Video 59

Video Tools Library Social Media 59

Reid All About it

JUNE 18, 2021

Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Community experts will be showcasing platforms and sharing their knowledge with the association market.

LMS 369

LMS Certificate America Committee 369

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Not sure where to start?

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 12, 2021

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. Host/presenter: video producer Jeff Achen, CallSign51.

Nashville 370

Nashville LMS North Carolina Recruiting 370

.orgSource

MAY 28, 2024

In a digital market moving at the speed of a video game, recruiting the right staff is a make-or-break activity. Everything that organization does revolves around the strategic initiatives that drive the mission. Invest in Training “It’s incumbent on organizations to invest in their volunteers.

Leadership 88

Leadership Tools Strategy Innovation 88

Associations Now

NOVEMBER 14, 2019

You may have a sophisticated marketing campaign in place to get prospects to sign up for one of your upcoming conferences, but at times, it can feel like all that effort yields few people clicking that “register” button. Here are three ideas for how you can encourage your current attendees to recruit new ones: Get social.

Recruiting 59

Recruiting Recruitment How To Conference 59

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Public Speaking in a Video World ( Chatting with Agnes & Cecilia). This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Host: EventMobi.

Revenue 195

Revenue Content Virginia Technology 195

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. Research has shown that for many employees, the decision to stay or leave is influenced by whether an organization offers staff professional development opportunities. In addition, 80 percent said that upskilling would help them stand out in the job market.

Strategy 98

Strategy Library Recruiting Recruitment 98

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule. 1 CAE credit.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. – Member ROI Simplified: Safeguarding Your Organization’s Future. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Episodes are published Monday mornings in both audio and video format on most podcast services.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. You might have seen this video of a man wrestling his puppy from an alligator’s jaws—without dropping his cigar! What does this mean for the organization?

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

JULY 21, 2023

. – Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. 1 CAE credit. . 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 15, 2023

Katherine Matthews, CAE, talks to Alexandra Mouw, CAE, about the National Council of Architectural Registration Boards’ journey to becoming a data-driven organization. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. More info/register. Host: Fridays@4 Speakers: Diana L.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Why does member retention matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> I’m happy to feature it as long as it’s not too product-centric.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. My path to wearing Allbirds took several steps, typical of an omnichannel marketing campaign. If so, you’re not alone.

Marketing 91

Marketing Member Engagement Strategy Report 91

Association Analytics

SEPTEMBER 27, 2023

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. Download our free benefit analysis template and watch a short video that explains how to complete it. These could be member retention, recruitment, products & services and event registrations.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JANUARY 8, 2021

I hadn’t understood neurodiversity or its role in an inclusive organization until reading her explanation. Jodi Harris, Content Marketing Institute ). Fri 1/8 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. What a gift. This is a must-read for everyone. Chapter data. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Achieve

MAY 19, 2022

In this quick guide, we’re going to cover four tips to help your team stay organized when. Quid pro quo donations—or any amount that guests pay over the fair market value of something at your event—could be match-eligible if the guest works for a company with a. This could involve email, direct mail, video, social media, and more.

Tips 59

Tips Organization Software Team 59

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 370

LMS Nashville Strategy Video 370

Nimble AMS

JUNE 22, 2022

Sometimes individuals readily join your organization but don’t participate in member events or network in professional activities. Here are three ways to implement technology at your organization, helping you to transform the member experience and boost recruitment, retention, and revenue. Why does this disconnect occur?

Member Experience 122

Member Experience Tips Software LMS 122