Reid All About it

JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs.

Certificate 322

Certificate Technology Communications Revenue 322

Mizz Information

MARCH 26, 2015

Then Peggy Hoffman asked if I''d come talk about it again at an ASAE Idea Swap in MD, so I spruced up the resources I''d shared a few months ago.and figure I may as well share them here as well. Social media measurement is a bit easier for brands because it''s mainly tied to marketing or PR.

Social Media 40

Social Media Resources Sample Recruiting 40

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. I expect to pass through life but once. William Penn Chapter events. More info/register. Fri 5/19 at 4 p.m. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. It’s not until early September, but put NDP on your radar. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago 200

Chicago Newsletter Mooc Education 200

WBT Systems

DECEMBER 12, 2017

According to the 2014 Employee Job Satisfaction and Engagement survey of the Society for Human Resource Management, 40 percent of employees rated job-specific training as “very important” to their satisfaction, and 36 percent rated professional development the same way. The numbers are even more drastic with young professionals.

How To 229

How To millennials Handbook Survey 229

Reid All About it

MARCH 9, 2018

The weekly list of free educational events and resources for the association community… As a history major, I’ve been waiting for virtual reality (VR) to shake up the way history is taught and it’s finally happening—or maybe it’s been happening and I just haven’t noticed. Your Event Marketing Survival Guide. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Bill Scott—Council for Resource Development. Market Communications Choices. — Recruiting. More Skeptical of Marketing Messages. — Use Personas for Targeting.

Communications 28

Communications Marketing Conference Charlotte 28

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

SEPTEMBER 3, 2015

If you’re in the market for a new job, are you making use of social media and other online resources to help get a leg up? A finding backed up by a 2014 study by Jobvite [PDF] that found 94 percent of recruiters use LinkedIn as part of their recruitment efforts. Try a virtual career fair. Please share in the comments.

Social Media 40

Social Media Texas Sample Recruiting 40

MemberClicks

SEPTEMBER 21, 2022

For you, renewed members takes up less time and resources because they’re already onboarded while paying the same dues fee. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. They’re good for your organization. More on this below!).

Process 52

Process Strategy Tips Discount 52

Idea Architects

JANUARY 6, 2009

Doubt that gaming is becoming a core marketing strategy? Gaming is not a new tool in the military's recruitment approach. Along with several corporations and a few nonprofits, the military has used video games the past few years to market their opportunities and appeal to a younger generation.

System 60

System Philadelphia Recruiting Recruitment 60

Mizz Information

OCTOBER 24, 2014

Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like. How do you map metrics to ALL of those functions?!

Social Media 40

Social Media Boston Sample Tools 40

Reid All About it

JULY 8, 2022

The weekly list of free educational events and resources for the association community…. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Paper ceiling. This ‘ paper ceiling ’ holds back half the U.S. 1 CMP credit. Thu 7/12 at 2 p.m.

San Francisco 39

San Francisco Certificate Technology LMS 39

Beth Kanter

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. (Here’s a curated link list used to create this post). Start to recruit your champions, people in your community who can serve as ambassadors for promoting the event. Rowfeeder is terrific for this.

Social Media 28

Social Media Tools Tips Marketing 28

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. You might consider putting gated content on your career or industry resource pages.

Content 125

Content Marketing How To LMS 125

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. That’s not a slight toward NBOA’s staff at the time, but we did need to attract more association expertise and different skills, like marketing, to the existing staff. What kind of resources/investment did that take?

Team 69

Team Resources Education Revenue 69

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. That’s not a slight toward NBOA’s staff at the time, but we did need to attract more association expertise and different skills, like marketing, to the existing staff. What kind of resources/investment did that take?

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time. That’s not a slight toward NBOA’s staff at the time, but we did need to attract more association expertise and different skills, like marketing, to the existing staff. What kind of resources/investment did that take?

Team 60

Team Resources Education Revenue 60

Associations Now

APRIL 29, 2015

Meyer in Chapter 18 of Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources : “Retired members represent a lifetime of knowledge and a schedule that affords them the opportunity to make a substantive contribution to your organization.” How much staff time and resources does it require?

Sample 40

Sample Revenue Recruiting Recruitment 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. On-Demand: Want more auto-renewal resources? It has a nice ring to it, doesn’t it?

Revenue 28

Revenue Survey eBook Price 28

The Membership Blog

MAY 9, 2011

new member recruitment. Working with NSC, we provided members with sample policies. -We As everyone has to deal with reduced resources and ever-increasing member expectations, it might seem as though there is no time right now for your organization to take on any new programs. webinar series.

Sample 28

Sample America Certificate Industry 28