What’s the Difference Between Quantitative and Qualitative Community Data? (And When to Use Them)
Higher Logic
MARCH 13, 2018
A few examples include visits, logins, and the number of discussion posts published in a certain time period. For instance, community logins might spike every year in June. For instance, knowing your customers prefer to read blogs instead of watch videos is qualitative information. Shifts in your target market.
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