Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? With these easy tips, you can ensure that your membership base remains solid. Email is a super-effective outreach strategy because it delivers all the necessary information directly to the recipient.

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Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Ann Garvey, National Sales Manager, VisitNorfolk.

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Fonteva

OCTOBER 18, 2022

CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. Chances are that your association likely already has a membership engagement strategy in place. But what is CX ? What is CX?

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Reid All About it

OCTOBER 1, 2021

Achurch Consulting and Association TRENDS just released a must-read report, State of Association Workplaces Post-Pandemic Survey , that answers the question: “How will the acceleration of remote work impact the association workplace?” Ryan Costello, co-founder of Event Farm and Chief Strategy Officer of MemberSuite. CAE credits.

LMS 195

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

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Reid All About it

SEPTEMBER 25, 2020

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Simple SEO Strategies for Associations. JT Long, Smart Meetings ).

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Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Membership engagement. Your AMS should be a utility player on your membership team. Association podcasts. More info/register.

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MemberClicks

APRIL 12, 2024

Remember, disinterest can lead to a lack of member engagement, which can result in higher membership churn rates. This can be anything from polls and surveys to contests and referral campaigns. Member management software can help you track shrinking donations from individuals, providing an opportunity to proactively address them.

How To 52

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Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. Understand lags in membership. Data can improve your member communication strategies in a variety of ways. Discover opportunities to recruit new members. Let’s get started.

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Wild Apricot

FEBRUARY 16, 2011

In our recent Blog Reader Survey, membership growth/acquisition ranked as the second most important issue facing small membership-based organizations for 2011, just behind member communications and engagement. read more ).

Recruiting 150

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MemberClicks

SEPTEMBER 20, 2023

How the right medical association software does it: Giving you access to digital check-in, digital badges, an event app, a digital platform, and more so your event management is streamlined in one place. Release feedback surveys and get actionable learnings on your members. Run surveys and get real-time data.

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MemberClicks

NOVEMBER 14, 2023

It’s more cost-effective for you to retain an existing member than to recruit a new one. In this guide, you’ll learn the ins and outs of member retention, including a 12 month membership plan template. Is your membership churn rate creeping up? Include effective member retention strategies in your plan.

Newsletter 59

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

Tools 52

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MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. However, if you’re not using association management software like MemberClicks, they can be easy to forget when you’re already managing so many other tasks.

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Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. That information gives you insight with which to create engagement and retention strategies. Do you need member personas to help you recruit new members ? For instance, you may have both mid-level and advanced-career professionals.

Member Experience 136

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MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

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MemberClicks

OCTOBER 24, 2023

We’ll also discuss how these organizations can use marketing strategies to enhance their recruitment efforts and ensure ongoing growth and success. It’s essential for every trade association to gain a deeper understanding of its unique membership to effectively attract new members. What is a Trade Association?

How To 52

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MemberClicks

MAY 13, 2022

Ready to learn more about association management systems and find the right software for your organization? Overview of Association Management Software. What Is Membership Management Software? What is Association Management sSoftware? You can make changes to your strategy based on these results.

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

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MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. Some associations are beginning to adapt their membership strategies to target Gen Z. “A Turning Point: 2017.

millennials 40

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MemberClicks

AUGUST 9, 2022

According to recent research, more than a third (34%) of organizers forecast they’ll invest more in hybrid events in the next few years and 25% of the surveyed organizers plan to host 5-10 hybrid events annually. Membership management software. We’ll dive deeper into benefits below. What is a hybrid conference? Marketing tools.

Tools 52

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Fonteva

FEBRUARY 9, 2021

Providing members value through online courses is not only an effective recruitment tool but can also increase retention rates for your association. Or, be more proactive and send out a survey to your entire member base. You just need to offer courses that appeal to your members and encourage registration. Let’s begin.

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Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. If you pre-order the book by the 13th , you can sign up for a free companion workbook. More info/register. More info/register. 1 CAE credit.

Blended Learning 39

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Reid All About it

JUNE 24, 2022

Rishad Tobaccowala identifies six essential steps to successfully introduce and manage change. Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Learn negotiation strategies and tips that work to get what you really want. Tue 6/28 at 12 p.m. 1 CMP credit.

Video 39

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Reid All About it

FEBRUARY 3, 2023

Change management. Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Volunteer leaders.

LMS 40

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Reid All About it

MARCH 11, 2022

Grassroots advocacy survey. Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. 1 CMP credit. More info/register. .

LMS 195

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. The Membership Lifecycle.

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MemberClicks

OCTOBER 10, 2023

Designate Your Program Leaders In building a successful nonprofit membership program, it’s vital to identify the leaders. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program. What is association management software (AMS) ? What is association management software (AMS) ?

Software 52

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Reid All About it

NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear about key policy areas likely to emerge in the coming years, tips for building relationships with new legislators in a virtual world, and best practices for maximizing your government relations strategy in 2021.

Learning Management System 285

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Membership Marketing

MARCH 22, 2010

Membership management is new for me, so if you would, please send a sample of a successful membership renewal to me at csouth(at)smwv.org. Unleash the Power of Market Testing in your Membership Recruitment. The Membership Lifecycle. Ten Top Membership Acquisition Offers. 2009 Benchmarking Survey. (12).

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Reid All About it

OCTOBER 16, 2020

Cecilia Sepp, CAE, founder of Rogue Tulips, recently released the findings of their September association survey, What’s Next for Associations. Reading survey results is sort of like, for me, peeking into someone’s pantry—you get a sense of their inner workings and thinking. Frugal innovation. Content audit. Fri 10/16 at 2 p.m.

Indiana 221

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MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Video marketing for associations is more important than ever, impacting your association’s rankability and having a direct impact on member recruitment, member engagement, lead generation, revenue, and more.

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MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. But are your members getting everything they need out of their memberships? You can either make your membership directory private or public. billion by 2028.

Directory 52

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MemberClicks

NOVEMBER 8, 2021

Leaders in membership organizations and associations spend countless hours drafting communications, planning events, and nurturing these invaluable relationships. But are your members getting everything they need out of their memberships? You can either make your membership directory private or public. billion by 2028.

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Reid All About it

JANUARY 13, 2017

For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.

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Reid All About it

JANUARY 13, 2017

For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics.

San Antonio 150

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