SCD Group
JANUARY 4, 2015
While University of Michigan fans excitedly applauded the hiring of Jim Harbaugh as the university’s new football coach, some questioned the mega million dollar contract he will be paid. Social media lit up questioning the money and wondering if the University paid any of its professors that amount. I say “nuts.”
Aaron Wolowiec
JANUARY 14, 2014
In other words: mid-Michigan’s second largest utility company had no idea what to do and therefore nothing to communicate – which is probably why it took three days for messaging to trickle out on social media. Identify your internal crisis team. Usually it’s your executive team and includes the CEO (always!),
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Ngage Management
AUGUST 16, 2021
Ngage Management is the only association management company in Michigan that has strategically built and invested in a full-service marketing and communications team. Interested in a specialized public relations strategy for your association?
Higher Logic
NOVEMBER 8, 2018
The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Most Creative Use of Higher Logic Platform: The Alumni Association of the University of Michigan.
Aaron Wolowiec
DECEMBER 3, 2013
In fact, throughout the last three months, our blog posts have been included in social media roundups and stories by Associations Now. A couple months ago, Sara Miller , director of meetings and development, joined the team. And the Twitter traction has been just as impressive, thanks to #assnchat. Miller is a sales guru.
Associations Now
FEBRUARY 10, 2016
From here, the TRHT campaign will move toward awareness advertising, with the launch of a new effort called Remix the Narrative , which includes a social media element. And in the foundation’s hometown of Battle Creek, Michigan, Tabron emphasizes that the TRHT campaign will also take on a local element.
Aaron Wolowiec
SEPTEMBER 24, 2013
Now, interns are treated as valuable members of the team, often attending meetings, working on projects and managing social media accounts. Next week, I’ll talk with Cheryl Ronk, president of Michigan Society of Association Executives , about the association’s successful internship program. Or office gophers, perhaps.
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