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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

The apprehension to adopt a new system or modify a current one is real. With analytics, the benefits sell themselves: Reducing manual work Optimizing processes Growing revenue Having consistent, trusted data Increasing engagement Driving your association’s mission For example, consider an association dedicated to promoting literacy.

Analysis 169
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Association Brain Food: 4.12.24

Reid All About it

Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. I’m happy to feature it as long as it’s not too product-centric. Learn about planning a vendor showcase and revenue-generating potential. Ready to veg a bit?

Revenue 256
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Growing Your Association's Non-Dues Revenue: The Basics

ISAE

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52
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14 Non-Dues Revenue Tips for Associations Big and Small

MemberClicks

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. I’m happy to feature it as long as it’s not too product-centric. Seems like a good place to start. Lessons from the podcast world. 1 CAE credit.

Revenue 256
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Identifying and Solving Systemic Membership Marketing Challenges

Membership Marketing

In most instances, fixing everything is impossible, but identifying a single systemic impediment empowers membership growth. Inattention to Membership Recruitment The ongoing responsibilities of serving members and urgent activities can block out the essential job of adding new members to the top of the funnel.

System 52
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How to Add Sponsorships to Your Association’s Virtual Conferences to Drive More Revenue

Aptify

And, as with in-person conferences, they’re great for driving non-dues revenue. Selling sponsorships and exhibit booths are a key way to drive revenue from your virtual event. This can include a visual image or quick demo of their product for the benefit of attendees. Everyone wins! Take the next step.

Revenue 72