Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.

Software 62

Software Certificate Education Member Experience 62

Nimble AMS

FEBRUARY 3, 2022

Training and education tools: Provide members with an easy-to-use training platform that integrates with relevant systems, like a learning management system. Remember that data collection can also be valuable in integrating your AMS with other systems. Some of these systems don’t fit seamlessly together.

Tools 140

Tools Software System Library 140

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy.

Strategy 70

Strategy Press Release Social Media Content 70

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. What else did I read this week?

Raleigh 150

Raleigh North Carolina Texas Chicago 150

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. You start with broad assumptions.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. WBT Systems explains what to do if one of your online courses fails , how to identify the problem and what to do about it. Location: Washington DC. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 10, 2021

Inspired by McKinsey & Company’s research, WBT Systems shares five lessons from online education pioneers that will help associations improve their online courses. They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital.

Chicago 195

Chicago Social Media Education Recruiting 195

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Review your legacy systems and processes. For more on how to do all that, download the full white paper for free at [link].

Case Study 52

Case Study Technology millennials Strategy 52

Associations Now

JUNE 26, 2017

Expansion is still worth it, but be careful about your strategy. On one hand, it’s fact for many associations that the path to revenue growth via meetings, credentialing, and other products increasingly leads outside the United States. When it comes to going global, associations these days might feel pulled in two directions.

United States 42

United States Proposal Certificate Report 42

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

Associations Now

NOVEMBER 21, 2016

Strategy-setting is useless without an implementation plan. Nancy Barrett, CAE, executive director of the Canadian Organization of Medical Physicists, has been working to address the issue, in part by making sure a tactical plan is closely attached to the strategy discussion. And how will we implement it?”. How are we going to do this?

How To 40

How To Strategy Analysis Process 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Cost of Wrong Strategy. (8).

Strategy 40

Strategy Marketing Price Survey 40

Associations Now

JUNE 8, 2016

Others experts and providers have also identified various potential benefits or returns for associations from their online member communities: Ben Martin, CAE, CEO of Online Community Results, urges associations to connect their online community software with their association management or customer-relationship management systems.

Class 40

Class Revenue Case Study Software 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. The concept was built around a systems thinking approach to membership. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 30, 2011

Labels: Marketing Planning , White Paper. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14).

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 1, 2010

This information typically comes in the form of a free email newsletter or a white paper on an important topic of interest to visitors. Hey Tony, I think this strategy is a no-brainer. Personally I would love to write more white papers and you know I have plenty to say. Cost of Wrong Strategy. (8).

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). . ► March.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 4, 2010

Building Your Online Membership Lead Generation and Conversion System. The next question is what to do with these leads and how to maximize the effectiveness of the conversion system. One way to look at this lead to paid member conversion system is as a funnel. A good system might look something like this. Publications.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

In a pull system the consumer requests the product and pulls it through the delivery channel. On the other hand, in a push marketing system the sales efforts are initiated by the producer and information is pushed toward the buyer. So how can this pull strategy be deployed? Cost of Wrong Strategy. (8). Growth Strategy. (43).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

DECEMBER 8, 2009

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

APRIL 4, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Report 40

Report Marketing Price Survey 40

Membership Marketing

MARCH 7, 2011

Labels: Acquisition Campaigns , Renewal , Renewal Systems. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Tony Rossell. at Monday, March 07, 2011. Newer Post.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

MARCH 27, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators, but IBM moved on to magnetic-tape systems, mainframes, PCs, and most recently services and consulting. Labels: Membership marketing strategy. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Survey Products 40

Membership Marketing

JULY 22, 2011

What I have found works best is to help an organization step back and see the big picture and then develop a systemic solution to fixing the problem. In the book he applies the concept of systems thinking to help organizations respond effectively to the challenges that they face. ” 1.

Marketing 40

Marketing System Price Recruiting 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

JANUARY 26, 2012

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Price Report Survey 40

Reid All About it

OCTOBER 18, 2019

WBT Systems shares some project management basics , like why you need a charter and sponsor, and what you should think about during the project planning phase. Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

DECEMBER 13, 2010

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

OCTOBER 20, 2011

Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Renewal Systems. (14). White Paper. (4). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Economics.

Marketing 40

Marketing Price Case Study Survey 40