Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Idea Architects

DECEMBER 14, 2014

Because that was the approach the Indianapolis Museum of Art (and presumably the PR firm that advises it) opted for in announcing the elimination of free general admission, a practice in place from 1941 to 2005 and 2007-present (according to this article in the Indianapolis Business Journal.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

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Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. How to Calculate Where your Membership is Headed. Here’s How to Engage Your Members.

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4).

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Membership Marketing

DECEMBER 30, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

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Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. ► 2007. (51).

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Membership Marketing

DECEMBER 12, 2011

How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

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Membership Marketing

NOVEMBER 14, 2011

The book includes 57 tips on how to better serve your customers. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17).

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Membership Marketing

MARCH 9, 2012

. • Membership Tenure – Projecting how long a member will remain with your organization. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). Good Blogs.

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2007. (51).

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Membership Marketing

JANUARY 19, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

AUGUST 4, 2011

I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. ► 2007. (51).

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8).

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Membership Marketing

MARCH 31, 2011

” Here is how participations responded. These dues related questions were also included in our 2007 Membership Dues Increase Study. So ideally what an organization charges for dues should be part of an overall market strategy. How to Calculate Where your Membership is Headed. ► 2007. (51). Newer Post.

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Membership Marketing

APRIL 4, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

MARCH 27, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. How to Calculate Where your Membership is Headed. ► 2007. (51).

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Membership Marketing

MARCH 12, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

MARCH 11, 2010

The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. Resources, talent and priorities must flow toward revenue drivers.”2. Tony Rossell.

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Membership Marketing

DECEMBER 13, 2010

How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

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Membership Marketing

JANUARY 26, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

OCTOBER 20, 2011

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2007. (51).

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Membership Marketing

OCTOBER 7, 2011

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

JUNE 18, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

JUNE 5, 2012

This is known as a market expansion strategy. Each of these strategies has its strengths and weaknesses. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

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Membership Marketing

JULY 26, 2011

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

APRIL 12, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

JULY 5, 2011

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

MARCH 8, 2012

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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Membership Marketing

DECEMBER 9, 2010

How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso. ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

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Membership Marketing

JUNE 18, 2011

Its strategy is to package technology for use by businesses. Labels: Membership marketing strategy. How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Great post.

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Membership Marketing

OCTOBER 26, 2010

How to Calculate Where your Membership is Headed. How to make sure the Price is Right! ► 2007. (51). ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Good Blogs.

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Membership Marketing

MARCH 7, 2011

How to Calculate Where your Membership is Headed. ► 2007. (51). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17). Non-Dues Revenue. (1). © 2007 - 2012, Tony Rossell. Good Blogs.

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