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Membership Marketing: Ten Year Retrospective

Membership Marketing

In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. This is down from 51% in 2017 and significantly down from 83% ten years ago in 2009. In 2009, the top reason to join was access to specialized information.

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Crowdsourcing: Your Key to Member Engagement Pt 1

Tom Morrison

Crowdsourcing: Your Key to Member Engagement Pt 1. Im very excited to begin getting serious about a weekly post of key information that can be significant in helping fellow associations establish and sustain an effective Social Media Strategy. Crowdsourcing Strategies, Your Key to Member Engag.

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Why Every Association Exec Needs to Read The State of Community Management Report

Mizz Information

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. 05-5% of their total followers…[while] almost 50% of community members are actively engaged.

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Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners.

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Who Are Your Sales People?

YourMembership

Ideas to help you engage, empower and retain members. March 1st, 2012 | Posted in Membership Management , Social Media and Business Trends. Because of this, customers/members are basing their “buying” decision on their interactions with your staff members – all of your staff members.

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Is it Time to Recession-Proof Your Association?

Associations Now

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. Maybe these newfangled social media tools could be monetized somehow? Members will be resilient—but you have to serve them. So, what to do?

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Thanks For Playing: So Long, and Thanks for All the Fish

Thanks For Playing

Find ways to engage their expertise in and passion for your industry or profession in ways that make sense for them. Labels: member engagement , membership , mentoring. ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. Newer Post.