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Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Register here today: Less Talk, More Action: How to Turn Your Communications Shortcomings into an Actionable Plan. Brianna Martin is a corporate marketing specialist for Naylor Association Solutions. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? Association Adviser Webinar Series.

Revenue 63
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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100
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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. Speaking Engagements.

Survey 40
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How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth

GlowGlobally

A critical outcome from this effort was capturing how US-based and EU-based associations reflected on the challenges and opportunities to enter and grow a specific regional market. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs.

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Friday Buzz: The Limits of Cause Marketing

Associations Now

Cause marketing may be a great way to get businesses onboard with a nonprofit’s mission, but if it’s not done right, cause marketing can be an accident waiting to happen—for both the brand and the cause it’s supporting. That’s what KFC had to deal with in 2011 when it worked with the Susan G.

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Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy.

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Thanks For Playing: The 1000th Post

Thanks For Playing

Pageviews hover between 3000-3500 a month, with the highest month ever being June of 2011, over 4100. My most common topics are, of course, cool technology (aka my weekly "Always the Last to Know" posts), blog roundup (aka my weekly "What Im Reading" posts), and Friday Top 5 (self-explanatory). ► 2011. Germany (Danke!)