Membership Marketing

FEBRUARY 16, 2011

Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. We have just launched the questionnaire for the 2011 Membership Marketing Benchmarking Survey and I want to invite blog readers who work for a membership organization to participate. at Wednesday, February 16, 2011. Newer Post.

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Membership Marketing

DECEMBER 22, 2011

Thursday, December 22, 2011. Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. at Thursday, December 22, 2011. Labels: new products , Non-Dues Revenue. December 22, 2011 6:59 PM.

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Association Success

JUNE 7, 2018

We hear a lot about risk management these days, but when most organizations develop strategies for international growth or enter an international market, they tend to ignore political risks— the ways in which decisions by government or political actors in a country influence the organization’s activities. Managing Political Black Swans.

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Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

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Principled Innovation

MARCH 25, 2013

In a recent post , Associations Now blogger Joe Rominiecki shared what both he and I regard as a startling fact: 53 percent of associations surveyed in 2011 had raised their dues in the previous three years. No other single revenue category comes close to reaching that number.

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GlowGlobally

OCTOBER 14, 2012

Lack of a commercial business license and bank account to collect revenues in local currency. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%. Website traffic increased over 60%.

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Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link]. Elizabeth Weaver Engel, M.A.,

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Jamie Notter

OCTOBER 25, 2011

Posted October 25, 2011. The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” Consulting. Generations. Books: Jamie Notter.

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Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. July 3, 2011 11:00 PM. How to Calculate Where your Membership is Headed. ► 2011. (29). 3 Tips on How to Improve the Presentation of Your.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. ► 2011. (29).

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Associations Now

MARCH 12, 2015

NAA mediaXchange 2015 gathers newspaper industry executives to share knowledge on how to generate revenue and increase their audience. Several sessions, including “ New Platforms: Show Me the Money ” and “ Beyond the Newspaper: Innovative Sources of New Revenue Growth ,” will discuss new opportunities to bring in revenue.

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Thanks For Playing

MARCH 6, 2012

What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. ► 2011. How to Manage Social Employees, Social Media at Events, and Car Talk. Friday Top 5. Eric Lanke.

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Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

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Plexus Consulting

DECEMBER 29, 2011

Thursday, December 29, 2011. A recent Strategy+Business article, “A Continuous Quest for Economic Balance”, by Richard Shediac, Chadi N. A quick check of your annual budget will reveal the sources of your revenues. How to achieve strength through improved economic balance? or international market expansion.

Revenue 40

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Association Subculture

JUNE 10, 2011

Friday, June 10, 2011. Losing funding means losing jobs means losing members means lost revenue. Unfortunately, this is how some organizations justify their government relations program. June 10, 2011 3:24 PM. Shelly, Spot on, but how do we get others to look at the long-term, what's good for society?

Innovation 100

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Membership Marketing

MAY 17, 2010

Here’s How to Engage Your Members. If you want more information on this take a look at my post, The Push and Pull of Membership Recruitment and see how this strategy might be used at the introduction or awareness level. How to Calculate Where your Membership is Headed. ► 2011. (29). Publications.

Marketing 40

Marketing How To Price Analysis 40

Tom Morrison

FEBRUARY 26, 2011

Saturday, February 26, 2011. How to Be a Real Change Agent in Your Association. One of the biggest challenges associations face today is motivating and inspiring their Boards to face the facts, and take steps to move their association’s communication strategy, value propositions, and member service models into the future.

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Membership Marketing

DECEMBER 30, 2011

Friday, December 30, 2011. • Free download of the 2011 Membership Marketing Benchmarking Report. at Friday, December 30, 2011. December 30, 2011 5:55 PM. December 31, 2011 11:11 AM. How to Calculate Where your Membership is Headed. ▼ 2011. (29). How to Recognize a Good Strategy?

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Plexus Consulting

APRIL 25, 2011

Monday, April 25, 2011. A recent Strategy+Business article, “A Continuous Quest for Economic Balance”, by Richard Shediac, Chadi N. A quick check of your annual budget will reveal the sources of your revenues. How to achieve strength through improved economic balance? or international market expansion.

Revenue 40

Revenue Education Maine Organization 40

Association Adviser

AUGUST 25, 2016

Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 1 source of information — up from 28 percent in 2011. One of the most heavily attended breakout sessions at the ASAE conference focused on succession planning and exit strategies for late-stage career professionals.

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Membership Marketing

JULY 5, 2011

Tuesday, July 5, 2011. Membership organizations reported a triple play in membership numbers in the soon to be released 2011 Membership Marketing Benchmarking Report. The 2011 Membership Marketing Benchmarking Report will be released on August 6th with full results being provided to survey participants. ▼ 2011. (29).

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Membership Marketing

DECEMBER 12, 2011

Monday, December 12, 2011. at Monday, December 12, 2011. How to Calculate Where your Membership is Headed. ▼ 2011. (29). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Publications.

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Membership Marketing

NOVEMBER 14, 2011

Monday, November 14, 2011. The book includes 57 tips on how to better serve your customers. at Monday, November 14, 2011. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Speaking Engagements. Publications. Tony Rossell.

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Membership Marketing

NOVEMBER 11, 2011

Friday, November 11, 2011. Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. at Friday, November 11, 2011. November 15, 2011 2:05 PM. November 15, 2011 5:44 PM. Speaking Engagements.

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Membership Marketing

OCTOBER 21, 2011

Friday, October 21, 2011. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. As of the end of August 2011, Costco reported 25.0 ” Forbes added that “in Q4 2011, the new member sign-ups witnessed an increase of 22% as compared to a year ago.”

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AMR Management Services

JULY 17, 2012

It’s difficult for those engaged in an activity to evaluate whether or not it is moving the organization forward in a key strategy area. Battle for Relevance: How Twitter, HBR and the Army Impact Associations (Part 1 of 2). How to Start an Association. ► 2011. (37). c) AMR Management Services 2011.

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AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

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Membership Marketing

AUGUST 4, 2011

Thursday, August 4, 2011. I am speaking with a number of clients about options on how to build new memberships or adapt current categories. And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy.

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. How to Calculate Where your Membership is Headed. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

MARCH 31, 2011

Thursday, March 31, 2011. We have started to work our way through the crosstabs for the 2011 Membership Marketing Benchmarking Report and some great data is showing up from the responses provided by the 650 participating associations. at Thursday, March 31, 2011. Labels: 2011 Benchmarking Survey , Dues Increase.

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Membership Marketing

JUNE 18, 2011

Saturday, June 18, 2011. How can you build a sustainable membership? Its strategy is to package technology for use by businesses. The Economist , The Test of Time, June 11-17, 2011, p 20. at Saturday, June 18, 2011. Labels: Membership marketing strategy. June 23, 2011 12:33 PM. August 4, 2011 3:14 PM.

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Membership Marketing

OCTOBER 7, 2011

Friday, October 7, 2011. at Friday, October 07, 2011. October 7, 2011 1:41 PM. November 21, 2011 12:15 PM. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Speaking Engagements. Speaking Engagements. Publications. Build a Better Member Survey.

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Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. Publications.

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Membership Marketing

OCTOBER 20, 2011

Thursday, October 20, 2011. at Thursday, October 20, 2011. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. How to Calculate Where your Membership is Headed. ▼ 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8). Speaking Engagements.

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Membership Marketing

APRIL 12, 2012

• Associations have increased their official use of Twitter : 66% in 2010, 71% in 2011, and now 78% in 2012. • Associations have increased their official use of YouTube : 35% in 2010, 45% in 2011, and now 53% in 2012. How to Calculate Where your Membership is Headed. ► 2011. (29). ► March. (4).

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Membership Marketing

FEBRUARY 21, 2011

Monday, February 21, 2011. It’s a modern strategy based on two assumptions. Greg Ferenstein, In a cutthroat world, some Web giants thrive by cooperating, The Washington Post, February 19, 2011. Edward Glaeser, "Triumph of the City: How Our Greatest Invention Makes Us Richer, Smarter, Greener, Healthier, and Happier."

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