GlowGlobally

OCTOBER 14, 2012

Associations are under resourcing their business activities at the point of sale in the regions they target for growth. The results they achieved in their Middle East region showed significant improvement within 12 months of implementing their new strategy in 2011: Growth in certification candidates of over 90%.

Marketing 60

Marketing Strategy Social Media Certificate 60

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. Your leaders, both staff and elected, must also provide strong, consistent support and resources, including budget. Recruit your team.

Case Study 52

Case Study Technology millennials Strategy 52

Membership Marketing

NOVEMBER 8, 2019

In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. In the 2011 version of the Membership Marketing Benchmarking Report, only 13 percent of respondents identified their association as having a Combination membership structure.

Report 40

Report Marketing Innovation millennials 40

Jamie Notter

MAY 16, 2012

But I have to be careful not to fall into the trap of viewing the military from a solely “Hollywood” lens, where drill sergeants make recruits do stupid or humiliating things to toughen them up. In the sense of not letting us settle for weak strategies and ineffective processes. Free Resources. December 2011 (7).

Social Media 70

Social Media Leadership Innovation Recruiting 70

Jamie Notter

JULY 18, 2011

Posted July 18, 2011. July 18, 2011 at 12:04 pm. Free Resources. December 2011 (7). November 2011 (6). October 2011 (9). September 2011 (9). September 2011 (9). August 2011 (8). July 2011 (7). June 2011 (7). May 2011 (6). April 2011 (3). March 2011 (4).

millennials 70

millennials System Social Media Recruiting 70

Association Subculture

AUGUST 26, 2011

Friday, August 26, 2011. In large part, we use an organic recruitment process that many times results in our pulling potential job candidates from our own social networks that may be more homogenous than we might wish. August 26, 2011 2:51 PM. August 27, 2011 4:30 PM. August 28, 2011 2:03 PM. KiKi L'Italien.

Association Management 100

Association Management United States Education Leadership 100

Spark Consulting

MARCH 6, 2014

A number of the studies cited in the whitepaper are of more recent vintage (see page 22, “Additional Resources”). Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? The other strategy is to have the senior staff recommend their junior staff as volunteers.

millennials 150

millennials Certificate Project Committee 150

AMR Management Services

JANUARY 20, 2012

Heres a message board members need to understand: Once youre excited about the mission and strategic direction of the organization, its up to YOU to help fund the strategy to achieve the objectives. This means personal giving AND recruitment of other donors. ► 2011. (37). More Resources. ► December. (7).

Kentucky 64

Kentucky Library Analysis Recruiting 64

Association Success

DECEMBER 7, 2017

That’s essentially what Michael Norton, Daniel Mochon, and Dan Ariely did with one group of participants in a series of 2011 studies. Tap that resource by rethinking programs, products and services to make room for meaningful member contribution. Even more fun fact: that process is actually how I got recruited to write this blog post.

Case Study 74

Case Study Process Tools Newsletter 74

Associations Now

FEBRUARY 5, 2014

“A Member-Focused Board,” by Karen Conlon, in the Board Primer of the 2011 issue , was about as close as it’s been, but that article was mostly about choosing a governance model that allows the board to focus on member needs. What’s the one most important message you try to convey to your board about membership?

Recruiting 40

Recruiting Recruitment Leadership Resources 40

SCD Group

SEPTEMBER 12, 2012

Too often; however, our content is produced without any content strategy and without a common core. And, as a result, associations fall short and dont get the full return/results for the resources invested on behalf of our members. So, the key question is: “Why should my association have a content strategy?”

Content 40

Content Marketing Recruiting Recruitment 40

Association 141+

SEPTEMBER 26, 2011

Monday, September 26, 2011. Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. 2 comments: christina smith September 26, 2011 7:06 AM Another great post Lowell! ▼ 2011. (15). Association 141+.

Social Media 40

Social Media Louisville Recruiting Recruitment 40

Membership Marketing

MARCH 27, 2012

Helpful Membership Marketing and Management Resources. Among a long list of resources, her site includes content on: • Membership Statistics. Thanks for both those resources! Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9).

Marketing 40

Marketing Price Survey Analysis 40

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits.

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Membership Marketing

APRIL 1, 2011

Friday, April 1, 2011. And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. at Friday, April 01, 2011. Labels: 2011 Benchmarking Survey , Growth Characteristics. April 4, 2011 9:52 AM. April 5, 2011 5:12 PM. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 4, 2011

Tuesday, January 4, 2011. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. January 5, 2011 5:16 PM.

Marketing 40

Marketing Social Media Case Study Price 40

AMR Management Services

JULY 18, 2011

Monday, July 18, 2011. Indirectly, sites can engage members and make them become more involved leading to happy members, key to retention and recruitment. ▼ 2011. (37). How to Create a Content Marketing Strategy. More Resources. c) AMR Management Services 2011. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Library 64

Library Kentucky Analysis Content 64

Plexus Consulting

JUNE 11, 2012

Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. One important place to begin is to recognize what a vital resource time is. Resources are always finite—there are never enough.

Resources 40

Resources Leadership Education Organization 40

Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. ► 2011. (29).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

APRIL 27, 2010

The key for us is be sure we're not one of those 'marginal' resources that are easy to divest in hard times because once a business has learned to live without us as a resource, they might not come back later when economic conditions return to normal. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

Marketing 40

Marketing Recruiting Recruitment Price 40

Off Stage

APRIL 12, 2011

12, 2011 - Jumpstart 2012: A Planning Tool for AEs to Use. How can we most effectively organize and direct our association resources toward meaningful member service? Begin recruiting new Directors. Conduct annual planning to produce organizational goals and resources need to reach goals*. false false false. per By-Laws).

Tools 40

Tools Leadership Resources Project 40

Trade Association CEO Blog

AUGUST 18, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Thursday, August 18, 2011.

Event Planning 28

Event Planning Newsletter Press Release Michigan 28

Membership Marketing

FEBRUARY 24, 2012

Tracking these variations shows where additional resources and efforts may be needed. And our 2011 Benchmarking Report highlighted that over 50 percent of responding membership organizations continue renewals for four or more months past expiration. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

Tips 40

Tips Marketing Price Survey 40

AMR Management Services

OCTOBER 2, 2012

The redesign was driven by extensive reader research and deliberate strategy to integrate offerings across formats under the Harvard Business Review brand: print, digital, books, and mobile. ► 2011. (37). More Resources. Tags: Association Management , content management , Marketing , membership , Recruiting.

Case Study 64

Case Study Library Content Kentucky 64

SCD Group

JULY 29, 2012

Of course you can – you certainly know what you think would be the pat answers (if you’re in trouble you can always go to your association’s web site to find copy points) – probably something like, “great education and networking resource, terrific lunch meetings” – sound familiar? ► 2011. (42).

St. Louis 40

St. Louis Content Recruiting Recruitment 40

Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. If you can get your existing members to recruit new folks then you can just sit back and count the cash. You have to be agile enough to change your strategy, approach or messaging quickly. Recruiting new members by direct mail trumps e-mail marketing 100 times over.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

JANUARY 29, 2010

The goal for an association is to become an indispensible resource for a member. Data-Driven Strategies -- “If there is one phrase that sets remarkable associations apart from their counterparts, it’s ‘data, data, data.’ Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 11, 2010

Resources, talent and priorities must flow toward revenue drivers.”2. Just like you, prospective members are looking for a resource to leverage their own growth. Whether this means adding key staff or bringing on consultants, now is a great time to leverage top people resources to get momentum going in the right direction.

Marketing 40

Marketing Price Survey Revenue 40

Trade Association CEO Blog

JANUARY 24, 2012

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Additional Resources.

Newsletter 28

Newsletter Project Maryland Michigan 28

Membership Marketing

DECEMBER 10, 2009

Walter shared the substantial increase in meeting attendance that he was able to achieve at The Wildlife Society by strategically reallocating his marketing resources. Unleash the Power of Market Testing in your Membership Recruitment. ► 2011. (29). 2011 Benchmarking Survey. (9). Cost of Wrong Strategy. (8).

Content 40

Content Marketing Price Survey 40

Association Adviser

MARCH 19, 2013

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). Michelle Mason, ASQ. What’s on the horizon? Relevance is what drives both dues and non-dues revenue.”

New York City 60

New York City New York California Video 60

Association Subculture

JANUARY 19, 2010

Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. human resources. (1). strategy. (5). human resources. (1). strategy. (5). ► 2011. (27). She got her CAE (Certified Association Executive) just to prove she knows what she’s doing.

Leadership 100

Leadership Course Committee United States 100

Association Subculture

JANUARY 11, 2010

membership recruitment and retention. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. human resources. (1). strategy. (5). human resources. (1). strategy. (5). ► 2011. (27). Lets see what we can do to change that in 2010. politics.

Committee 100

Committee United States Leadership Education 100

Association Subculture

SEPTEMBER 24, 2009

Sarah Sladek Author, The New Recruit Founder, The RockStars@Work Conference CEO, Limelight Generations. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. human resources. (1). strategy. (5). human resources. (1). strategy. (5). ► 2011. (27).

Education 100

Education United States Leadership Association Management 100

Association Subculture

NOVEMBER 2, 2009

New employees are not office "ally" recruitment prospects. Get an assistant executive director who deals in personnel matters or a human resources manager who will handle the tough work for you. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. human resources. (1).

Team 100

Team Leadership Maine United States 100

GlowGlobally

APRIL 18, 2011

global association strategy, regional planning and local infrastructure to grow your business. Both offer ways of recruitment for associations, and members are able to put their personal resume on the site. The website Tudou has replicated Youku and offers more video resources and also has a friendlier interface. Membership.

Social Media 60

Social Media United States Tools St. Louis 60