Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. Video as an Educational and Communication Tool. Learn the value of using video to augment your professional education, advocacy, or communications efforts. Dallas Convention Center (DCC): D171.

Dallas 40

Dallas Education Video Innovation 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. ASAE Marketing, Membership & Communications Conference. There promises to be many great speakers and sessions at the upcoming ASAE Marketing, Membership and Communications Conference held May 23 and 24 in Washington, DC. at Friday, March 09, 2012. March 9, 2012 4:27 PM. ▼ 2012. (18).

Marketing 40

Marketing Price Analysis Survey 40

AMR Management Services

JUNE 4, 2012

Monday, June 4, 2012. Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website.

How To 64

How To Library Committee Kentucky 64

Association Adviser

MARCH 17, 2014

All the resources, connections and reach that associations used to have to themselves can now be found at little or no cost by anyone with a web connection. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No.

Texas 60

Texas Video millennials Revenue 60

Forj

DECEMBER 29, 2017

From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). Your content still needs to be valuable enough to justify the cost. If implemented, that will make a big difference.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Mizz Information

DECEMBER 14, 2011

Last week I got an email from them announcing that they are ending the new membership category effective January 31, 2012. Yes, it would have cost more but it also would probably have been a lot easier to use, and would have hopefully fostered better member engagement. The Community Roundtable. July 2012 (3). No magazine.

Social Media 40

Social Media Revenue Discount Newsletter 40

Mizz Information

JUNE 29, 2011

Whether it’s social media monitoring, social media management, social CRM, community platforms, social media measurement, the bottom line is that every company seemingly wants a piece of the social media pie. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011?

Social Media 40

Social Media Software Cost System 40

GlowGlobally

MARCH 24, 2012

« Revenue Streams Building Profitable Enterprises – AAO. Delegate registration revenue typically represents between 30-50% of overall international conference revenues and the presence of a rich, diversified, and qualified base of delegates is critical to the entire success of these events. Market & Biz Plan.

Discount 60

Discount Revenue Conference Strategy 60

Association Subculture

JUNE 10, 2011

Associations, convinced that demonstrating a “return on investment” on membership dues is of paramount concern, often turn their conversations in the government affairs arena to “winning… at all costs.” However, a share in the blame on winning at all costs must be given to the system we operate under.

Innovation 100

Innovation Cost System United States 100

Plexus Consulting

JUNE 6, 2011

These activities, which are rightly led and populated by volunteers, may produce few revenues and may be largely subsidized. This financial situation may be coupled with volunteer assertions that association activities shouldn’t produce revenues over expenses, to keep volunteer costs to a minimum. ► 2012. (42).

Revenue 40

Revenue Leadership Education Maine 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 14, 2011

13 Communicate! Communicate! Communicating regularly demonstrates your accountability, conveys your customer satisfaction emphasis, and that you’re dedicated to serving them. Finally, when in doubt, it’s better to over communicate then under.” ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Tips 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 21, 2010

However, if we think members leave for value issues, we can do research and member interviews to better understand what they are looking to receive and make changes to communications or the products themselves to enhance the value. Was it really lack of value that led to non-renewal or was it the cost of membership? Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. ▼ 2012. (18). ASAE Marketing, Membership & Communications Confer. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Social Media 40

Social Media Marketing Price Survey 40

Mizz Information

JUNE 21, 2011

What do you figure the total cost of the crisis management/damage control for each of those fiascos was? From the cost of social media monitoring software to social media staff and/or agency fees to staff time monitoring, compiling, responding, and doing general damage control.were talking a big chunk of change. The answer: 500 pounds.

Class 40

Class Social Media Cost Price 40

Velvet Chainsaw

AUGUST 27, 2012

Until hotels and convention centers resolve WiFi bandwidth cost and availability issues, your conference app needs to be on at least three platforms — iPhone, Droid and mobile web. There are a number of vendors who offer a free app as long as they get a portion — or all — of the advertising revenue. Mobile web vs. native.

Conference 40

Conference Class Price Tips 40

Association Subculture

FEBRUARY 24, 2010

Leadership obsessed with recruitment at all costs will champion such things as running reckless membership promotion campaigns, offering deep, unsustainable dues discounts, offering commissions for new member sign-ups, or offering lavish prizes in member-get-a-member contests. communications. (4). community. (3). advocacy. (1).

Recruiting 100

Recruiting Recruitment Leadership Revenue 100

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012).

New York City 60

New York City New York California Video 60

SCD Group

MAY 20, 2012

Sunday, May 20, 2012. Facebook and Twitter Postings Cost CFO His Job via the Wall Street Journal Mr. Gene Morphis was chief financial officer of fashion retailer Francescas Holdings Corp. FRAN -3.37% The Houston-based company fired him because he "improperly communicated company information through social media," the company said.

St. Louis 40

St. Louis Social Media Class Massachusetts 40

Velvet Chainsaw

MARCH 8, 2012

According to the 2012 NMC Horizon Report , there are a multitude of education drivers that will impact today’s education. Organizations are looking for ways to control costs while still providing a high quality education experience. Five Drivers Of Today’s Education That Impact Conferences. Here are five drivers to watch.

Education 40

Education Conference Innovation Proposal 40

Membership Marketing

APRIL 22, 2011

It’s clear that communication is shifting not only to other platforms, but to other devices. (If In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. ► 2012. (18). Let"s Talk!

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 10, 2010

Here is the rule of thumb; you should continue to spend money on renewal or reinstatement efforts until it costs less money to bring in a new member. Offering the voucher has lifted early renewals, but a low redemption rate has cost the association very little. ► 2012. (18). Quick clicks: July 26, 2012. Let"s Talk!

Marketing 40

Marketing Price Survey Analysis 40

Association Subculture

DECEMBER 7, 2009

We salve our conscience with the idea that the member is paying us in order to subsidize all the fabulous things we do for them and the collective contribution is a way to equitably distribute our costs of doing business amongst those who choose to bask in all of our long range strategic planning objectives glory. This issue is complex.

United States 100

United States Price America System 100

Membership Marketing

NOVEMBER 11, 2011

I like your steps but would add in one more: Once you know who your market is, shouldn't you then do some homework around what it is they want and need then shape your offerings, marketing and communication around that feedback? ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 4, 2010

Therefore, the initial goal is to get an opt-in from the visitor for future communications. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). Non-Dues Revenue. (1). Let"s Talk!

Social Media 40

Social Media System Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

These new channels absolutely have place in the mix, but marketers have to test them with the audience to tease out their best use: Building Brand, Communication, Lead Generation, Response. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

APRIL 9, 2010

As prospective members access the valuable content, they also are asked to opt-in to receiving additional communications from the organization. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 10, 2011

Success depends on building relationships with our member companies, "drilling down" and developing relationships with multiple contacts at the member company and regularly communicating the value that the association provides to each member in multiple ways. ► 2012. (18). Quick clicks: July 26, 2012. Non-Dues Revenue. (1).

Marketing 40

Marketing Survey Social Media Price 40

Membership Marketing

JANUARY 29, 2010

Alliance Building -- “[Remarkable associations are] secure in who they are and what they bring to the table, these associations communicate clear expectations for each specific partnership and do not hesitate to walk away if a win-win situation does not materialize. ► 2012. (18). Quick clicks: July 26, 2012.

Marketing 40

Marketing Price Survey Recruiting 40

Beth Kanter

NOVEMBER 4, 2013

In 2011, Eric Ries published The Lean Startup , which challenges startup and business founders to build and run their companies in a new way – maximizing customer value and revenue while minimizing wasted effort. During the 2012 Obama Campaign, the online team continually tested and refined their communications efforts.

San Francisco 28

San Francisco America United States Price 28