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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. is a communication challenge. Significant.

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Personalize the Member Experience, Increase Retention

YourMembership

Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. Smith is the Director, Inbound Marketing at YourMembership.com.

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Playing to Your Strengths: Friday Fix

YourMembership

March 9th, 2012 | Posted in Member Engagement + Retention. Never assume that just because it was in your most recent newsletter that everyone knows about it. Take your top three strengths and make them the focus of your communications and media for the next week (or month depending on your communication schedule).

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Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The key, then, is to make it OUR newsletter.

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Writing for the Web

Association Adviser

January 2012 -- Marketing & Communication Are your members reading every word on your website or e-newsletter, or do their eyes glaze over before they need to scroll? Learn four keys to holding your members’ attention online through better digital writing. By Kelly Donovan

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SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

Wednesday, September 12, 2012. 10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc. at 4:25 PM.

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Best of the Web: April 2013

Association Adviser

How is your organization leveraging the under-30 crowd’s belief in peer-to-peer sharing and strong community? Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Barry Feldman. Copyblogger. TJ Raphael.

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