Membership Marketing

FEBRUARY 1, 2013

Our 2012 Membership Marketing Benchmarking Report highlights that once again “word of mouth” referrals is report as the most effective membership recruitment channel for associations. Here are three examples of member-get-a-member programs that I am familiar with. Another example is the MGM program of a trade association.

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Associations Now

JULY 20, 2017

The survey of 40 state parties (along with the Democratic Party of Washington, DC) found that 32 percent of party staffers were people of color, while nearly half of Democratic voters in the 2012 and 2016 elections were people of color.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” Let me share an example from a recent test that we conducted with one of our clients. ▼ 2012. (18).

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Membership Marketing

MAY 10, 2017

For example, the for-profit world is rapidly adopting the membership model. The result: Since the start of 2012, the sales of subscription economy businesses are growing nine times faster than sales of companies in the S&P 500 and more than four times the rate of U.S. retail sales.”

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Jamie Notter

MAY 16, 2012

Posted May 16, 2012. I used an example in his book during my session that delved into some detail about how you humanize your organization (more on that in another post). May 16, 2012 at 9:31 am. May 16, 2012 at 9:48 am. May 16, 2012 at 1:09 pm. May 18, 2012 at 7:10 am. July 2012 (9). June 2012 (7).

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Spark Consulting

MARCH 6, 2014

Volunteer Match’s 2012 Millennial Impact Report. Any tips on recruiting for larger commitment volunteering, like authoring a magazine article? Just as you do for membership, actively and intentionally recruit them for volunteer positions. Can you provide some examples of micro-volunteering?

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Aaron Wolowiec

DECEMBER 13, 2012

4, I had the pleasure of presenting a breakout session on collaborative learning environments during the 2012 Higher Logic Super Forum. Some examples of your organization’s various constituent groups may include: Subject matter experts. Finally, creating a collaborative learning environment requires the engagement of your community.

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SCD Group

OCTOBER 2, 2012

Tuesday, October 2, 2012. While some see these as examples of out-of-control federal spending during the Obama Administration, I see them as a threat to association meetings. ▼ 2012. Association Member Recruitment: New Opportunities. c) 2012 SCD Group. Causeaholic. AMR Management Services. Subscribe via RSS.

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SCD Group

JULY 11, 2012

Wednesday, July 11, 2012. Recruit members or donors? Your existing content efforts (including social media activities) should be assigned to measurable marketing objectives: 1) Membership Recruitment and Retention. September 4-6, 2012. ▼ 2012. 6 examples on using video in your association mark.

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Association Adviser

JANUARY 21, 2014

That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. That’s more than double the number we counted in 2012.

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North Carolina Tools Analysis United States 60

Association 141+

SEPTEMBER 26, 2011

Typically this is done by examining a list of open volunteer positions, making a call or directly recruiting potential candidates, and then slotting them into their roles. Here is a great example of an organization re-framing their offerings to be volunteer-centric in nature: [link]. Example: you find out someone writes as a hobby.

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Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Here is one example of offering whitepapers or an email subscription to visitors of a website. Speaking Engagements. Publications.

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SCD Group

JULY 25, 2012

Wednesday, July 25, 2012. Two months ago, I wrote an article detailing what I perceived (and still perceive) as some of the most pressing failures of contemporary association recruiting tactics. Reply Delete Steve Drake July 26, 2012 9:30 AM Thanks for adding your thoughts Adrian! ▼ 2012. AMR Management Services.

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SCD Group

JULY 22, 2012

Sunday, July 22, 2012. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? Reply Delete Steve Drake July 23, 2012 3:54 PM Thanks for sharing Jeff. ▼ 2012. 6 examples on using video in your association mark. c) 2012 SCD Group.

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Unleash the Power of Market Testing in your Membership Recruitment.

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Velvet Chainsaw

AUGUST 8, 2012

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. View examples of videos used for professional education, issue advocacy, and external communications, and leave with a toolkit for cost-effectively planning and producing high value association video.

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Dallas Education Video Innovation 40

SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. To recruit/retain more members. To recruit participation in our conferences, events and other programs. ▼ 2012. Example of Engaging Your Prospects: A Great Idea f. c) 2012 SCD Group. Causeaholic. AMR Management Services. Stronger by Association. Subscribe via RSS.

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Content Marketing Recruiting Recruitment 40

Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. For example, is 72 degrees Fahrenheit a good temperature? In the example below, the response rate varied on 16 different lists from 3.46% to 0.33%. at Wednesday, January 18, 2012. January 19, 2012 2:31 PM. January 20, 2012 9:20 AM. Speaking Engagements. Speaking Engagements.

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Optimist Consulting

DECEMBER 4, 2012

As this recent example of their weekly round-up email shows, they offer members the chance to: Take part in their regular online Q&A sessions. I think the things they do really well are: 1.Interaction. Interaction. They don’t just communicate ‘at’ their members, but they offer a number of ways that members can interact and get involved.

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Social Media Revenue Content Communications 100

Associations Now

OCTOBER 17, 2013

percent in 2011-2012 compared with the prior year, the “2013 Fundraising Effectiveness Survey Report” found that for every 100 nonprofit donors gained in 2011-2012, 105 donors were lost through attrition. The challenges are especially acute at small and midsize organizations.

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Membership Marketing

APRIL 10, 2012

Tuesday, April 10, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , we asked associations to tell us first whether they offered a specific program or service and then the proportion of their members that participated in it. at Tuesday, April 10, 2012. April 10, 2012 10:31 AM. Publications.

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Products Survey Social Media Price 40

Associations Now

JULY 13, 2015

Tichy, a business professor at the University of Michigan, recently cautioned against overly romanticizing outsider executives: In a Washington Post article, he pointed to former Hewlett-Packard CEO and current Republican presidential candidate Carly Fiorina as just one example of why hiring outsiders is bad news.

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Michigan Cost Washington Recruiting 40

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Real-world examples of boards and advocacy working together. So, what’s the ideal board size?

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New York City Ohio New York California 60

Membership Marketing

APRIL 6, 2012

Friday, April 6, 2012. In our soon to be published 2012 Membership Marketing Benchmarking Report , 688 unique associations identified whether or not they had chapters or were actually a chapter of a larger organization. at Friday, April 06, 2012. Labels: 2012 Benchmarking Survey. April 7, 2012 5:30 AM.

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SCD Group

JULY 12, 2012

Thursday, July 12, 2012. Your pizza parlor should continue producing its great pizza and recruit these new consumers to come in and help your association master making some new foods, too. As I mentioned above in the pizza parlor example, your association is likely managed, supported, and frequented by baby boomers. Causeaholic.

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Membership Marketing

NOVEMBER 14, 2011

Here is an example of one tip from the book. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Five Steps to Building a Membership Recruitment St. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Associations Now

JANUARY 15, 2014

The nuances of your member recruitment and retention efforts are likely to remain best known only to you and your members. ” VACo had enjoyed 100 percent membership among Virginia’s 95 counties for more than 20 years up until 2012, when Goochland County dropped out. Shenandoah would make the second.

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Membership Marketing

OCTOBER 20, 2011

For example, 82% of organizations that raised dues by between 1% and 10% reported renewal rates of 70% or better after the increase. April 17, 2012 7:51 AM. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7).

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Membership Marketing

SEPTEMBER 3, 2010

In fact, word-of-mouth marketing tied for the top spot as the most effective method of new member recruitment in our 2010 Membership Marketing Benchmarking Report. I can speak from a personal example here. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Quick clicks: July 26, 2012.

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. ” Ideally, careful tracking of membership recruitment will help define what marketing channels are most effective for your organization. Labels: Marketing Media , Membership Recruitment. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 20, 2011

For example, it probably would not be practical to create hundreds of versions of a monthly print magazine, but you might create two versions to serve some natural split in your membership like students and professionals, owners and operators, manufacturers and distributors. What examples do you have of successful segmentation programs?

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Associations Now

JUNE 10, 2014

61 % The increase in court decisions regarding noncompete agreements between 2002 and 2012, according to a study conducted for the Wall Street Journal by the law firm Beck Reed Riden LLP. As Patrick’s plan has drawn attention, so have examples of noncompete agreements turning up in unlikely situations. Clauses in Unlikely Places.

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Membership Marketing

NOVEMBER 15, 2010

For example, when I was at GRC, I hired a consultant whom we were paying very nicely on a monthly retainer. In my mind, for example, a consultant has to be willing to be fired, to walk away. Unleash the Power of Market Testing in your Membership Recruitment. ► 2012. (18). Using Social Media to Recruit Staff.

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Membership Marketing

FEBRUARY 24, 2012

Friday, February 24, 2012. For example, when tracking renewal rates by each state, we see variations in renewals by up to 50 points (90 percent for the top state compared to 40 percent for the bottom state). at Friday, February 24, 2012. March 22, 2012 10:58 AM. March 22, 2012 11:21 AM. ▼ 2012. (18).

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Associations Now

DECEMBER 11, 2014

Weather does take a toll from year to year on the number of trees harvested, but data from the National Christmas Tree Association (NCTA) shows that sales have remained strong—just over 33 million trees were purchased last year, up from 24 million in 2012. But that doesn’t mean the industry isn’t facing challenges.

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Associations Now

MAY 14, 2013

62 The number of days it took to sell a home in March, according to the National Association of Realtors, a drop of a full month from March 2012, when the number was 91 days. For example, Las Vegas and Florida, two of the best-known housing weak spots, remain challenged by a depressed housing market. Or are other factors at play here?

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