YourMembership

JULY 20, 2012

July 20th, 2012 | Posted in Social Media and Business Trends. But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. 2 Comments to “Your Goal for Social Media – Friday Fix” Frank says: July 22, 2012 at 8:41 pm. Add-On Products. News + Press.

Social Media 150

Social Media Software Price Membership Management 150

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Newer Post.

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Price Marketing How To Survey 40

Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. ► 2012. (18).

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Price Marketing Discount Survey 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. Does Wal-Mart Announce a Price Increase?

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Revenue Discount Directory Price 40

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. It’s just a number, but it’s so much more.

Handbook 67

Handbook Price Discount Products 67

Associations Now

APRIL 14, 2014

In 2012 Associations Now’ ‘s Samantha Whitehorne wrote about the opportunities associations have to serve in a standards-setting capacity after the Arab Spring , and associations can succeed in the region with premium pricing for events and services. None of which makes entering the Middle East market easy.

Strategy 40

Strategy United States Certificate Products 40

Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier. Meeting Change.

Directory 60

Directory Texas Price Newsletter 60

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Pricing Your Product, Service, or Membership. ► 2012. (18).

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members.

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive.

Marketing 40

Marketing Price Analysis Report 40

GlowGlobally

FEBRUARY 3, 2012

global association strategy, regional planning and local infrastructure to grow your business. Revenue Streams Building Profitable Enterprises – AAO » Feb. Today, it is all about “product first strategy” as the lead value driver rather than simply selling membership. GrowGlobally.org. Market & Biz Plan.

Content 60

Content Marketing United States Revenue 60

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. The Need to Improve Member Networking.

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Team eBook Conference Examples 120

Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. Free to Fee: Maximizing Association Membership via Engagement Strategies. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Free and downward price pressures. Don’t miss it!

Ohio 40

Ohio Social Media Revenue Price 40

Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. April 17, 2012 7:51 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18).

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?

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Price Course Revenue millennials 40

Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Pricing Your Product, Service, or Membership. Publications.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. This is known as a market expansion strategy. at Tuesday, June 05, 2012. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Newer Post.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. 2012 Benchmarking Survey. (7). Post a Comment.

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. Publications.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Associations Now

DECEMBER 17, 2013

a change that is expected to bring in $730 million in revenue. The additional revenue will not be used to fund programs that benefit travelers,” said GBTA Executive Director and COO Michael W. Part of the federal budget deal that was struck last week included an increase in the 9/11 Aviation Security Fee from $2.50 per flight to $5.60—a

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SCD Group

SEPTEMBER 12, 2012

Wednesday, September 12, 2012. Too often; however, our content is produced without any content strategy and without a common core. So, the key question is: “Why should my association have a content strategy?” To increase revenue per member. Strategy | Content | Discovery. Causeaholic. at 4:25 PM.

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Content Marketing Recruiting Recruitment 40

Membership Marketing

MARCH 8, 2012

Thursday, March 8, 2012. at Thursday, March 08, 2012. March 15, 2012 7:04 AM. March 16, 2012 9:12 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2011

As you know, price is one of the 4 p's of marketing. So ideally what an organization charges for dues should be part of an overall market strategy. One might interpret the "as needed" response as more of a budget need than as a strategy. Pricing Your Product, Service, or Membership. ► 2012. (18).

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

OCTOBER 7, 2011

Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Case Study Price Survey 40

SCD Group

SEPTEMBER 16, 2012

Sunday, September 16, 2012. Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Strategy | Content | Discovery.

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Education Mooc Course Revenue 40

SCD Group

SEPTEMBER 20, 2012

Thursday, September 20, 2012. I visited recently with Rob Fowler, president/CEO of the Small Business Association Of Michigan and asked him to share SBAM’s story and the decision to dramatically expand membership and clout with a 10-year growth strategy that features a free membership. Causeaholic. AMR Management Services.

Michigan 40

Michigan Revenue Content Strategy 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. Understanding the nuts and bolts of a recruitment strategy, with all of the components targeting a message, is always very good. ► 2012. (18).

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

OCTOBER 21, 2011

It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Prices will go from $50 to $55 for Gold Star members and $100 to $110 for Executive Members. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18).

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Case Study Marketing Price Survey 40

Membership Marketing

AUGUST 4, 2011

Price – How much, if anything, do you want to charge for the membership? And increasingly, the concept of ‘Freemium” membership is being tried by organizations where membership is used to build community or engagement as part of a larger economic strategy. June 21, 2012 4:03 AM. ► 2012. (18).

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Price Survey Analysis Marketing 40