Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

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YourMembership

JANUARY 12, 2012

January 12th, 2012 | Posted in Member Engagement + Retention , Membership Management , Social Media and Business Trends , YourMembership.com News. Provides a non-dues based form of revenue. 2 Comments to “Benchmarking and its Application to Your Member-based Organization” Linda Chreno says: January 12, 2012 at 11:27 am.

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YourMembership

JULY 20, 2012

July 20th, 2012 | Posted in Social Media and Business Trends. But if you’ve tied your social media goals into revenue or membership goals, maybe you need a more seasoned strategist. 2 Comments to “Your Goal for Social Media – Friday Fix” Frank says: July 22, 2012 at 8:41 pm. Add-On Products. News + Press.

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YourMembership

MAY 9, 2012

May 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. ” From associations to chambers , finding that mix of the right dues level coupled by exclusive events worth becoming a part of an organization for is a continuous stressor. Add-On Products. News + Press. Technology. Management Team. Advantages.

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Associations Now

APRIL 10, 2013

percent rise reported in 2012. While there are still many factors that could hamper the economy again, from the impact of sequestration to rising energy prices, business travel spending is heading in the right direction so far in 2013.”. Almost 82 percent of flights arrived on time in 2012, up from 80 percent in 2011.

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Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. ► 2012. (18).

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Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. January 4, 2012 10:46 AM. January 4, 2012 11:02 AM. Does Wal-Mart Announce a Price Increase?

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YourMembership

JANUARY 25, 2012

January 25th, 2012 | Posted in Membership Management , Social Media and Business Trends. January 25th, 2012 | Posted in Membership Management , Social Media and Business Trends. We don’t have that kind of revenue! It may just be in doing something quicker, better or making a price-point more enticing. News + Press.

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SOS Association

OCTOBER 15, 2018

Smart Pricing. According to ASAE’s 2012 Benchmark report, event registration counts for about (50%) of non-dues association revenue. Consider making joining even more compelling by offering an event discount or benefits for new members.

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Associations Now

MAY 18, 2016

The right nonmember price for association products boosts revenue, makes membership more appealing, and steers clear of antitrust concerns. Associations have to consider it every time they set prices for new products or set new prices for old ones. It’s just a number, but it’s so much more.

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SOS Association

OCTOBER 15, 2018

Smart Pricing. According to ASAE’s 2012 Benchmark report, event registration counts for about (50%) of non-dues association revenue. Consider making joining even more compelling by offering an event discount or benefits for new members.

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Association Adviser

JANUARY 16, 2013

Pricing for Engagement: Recap of the Three-Part Series in MPI’s One+. This blog post summarizes McIlwraith’s three-part series about pricing for member benefits and meetings that appeared in One+ Magazine. She recommends associations use pricing as a gateway for engagement, rather than as a barrier. Meeting Change.

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Leading Learning

DECEMBER 3, 2023

While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Coursera and edX, the two largest and most recognizable massive open online course (MOOC) providers, were both founded in 2012. billion in 2015.

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Forj

DECEMBER 29, 2017

Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit. We like that idea, and we agree that you need to provide many different pricing models. We are all for it.

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Associations Now

APRIL 21, 2017

General admission tickets to see acts like Lady Gaga and Radiohead —priced at $399— sold out in three hours , and last year’s festival brought in a record-breaking $84 million. In 2001 it became an annual event, and camping was introduced as an add-on option in 2003, creating another revenue stream.

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Membership Marketing

JUNE 20, 2012

Wednesday, June 20, 2012. For this client, we conducted a price test by splitting prospective members receiving a membership solicitation in half. The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. So the test group produced both more revenue and more members.

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Associations Now

JULY 16, 2014

Specifically, tiers that allow members to choose their level of benefits and dues, rather than those being assigned based on revenue, staff size, career level, and so on. Just a few weeks ago we revisited the successes of AIGA and the American Alliance of Museums , which both introduced multi-tiered membership structures in 2012.

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Idea Architects

MAY 8, 2012

Tuesday, May 08, 2012. I dont try to get a certain # of clients or hit certain revenue targets. Price it fairly. Dont discount price. on Tuesday, May 08, 2012. Jul 2012 (11). Jun 2012 (12). May 2012 (13). Apr 2012 (13). Mar 2012 (13). Feb 2012 (13). Jan 2012 (14).

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Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. The Need to Improve Member Networking.

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Membership Marketing

JANUARY 18, 2012

Wednesday, January 18, 2012. Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive.

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Membership Marketing

APRIL 12, 2012

Thursday, April 12, 2012. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. . at Thursday, April 12, 2012. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Membership Marketing

OCTOBER 20, 2011

It has been my observation that the demand for membership renewals is fairly inelastic of price. Labels: 2011 Benchmarking Survey , Dues Increase , membership dues , Price , Renewal. April 17, 2012 7:51 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18).

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Associations Now

JUNE 25, 2014

Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Obviously, Apple would be losing a lot of money at that price point. “The participation model is just as important as the pricing model,” he said. So how do you measure success?

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Membership Marketing

JUNE 18, 2012

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. at Monday, June 18, 2012. July 26, 2012 10:07 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18).

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SCD Group

SEPTEMBER 19, 2012

Wednesday, September 19, 2012. 3 merging trends are crushing down on associations and nonprofits and challenging for changes in the traditional association membership and dues revenue models. Free and downward price pressures. Specifically two posts back in May: Reinventing membership as a revenue tool for associations [link].

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Associations Now

FEBRUARY 11, 2015

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. The band made headlines around the world for what the album lacked: a price tag. Not being a big fan of the band, I didn’t download the album for any price. The Impact of the Price You Pay. synagogues?

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Membership Marketing

APRIL 23, 2012

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. at Monday, April 23, 2012. Labels: 2012 Benchmarking Survey. Pricing Your Product, Service, or Membership. Publications.

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Membership Marketing

MARCH 9, 2012

Friday, March 9, 2012. • Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. at Friday, March 09, 2012. March 9, 2012 4:27 PM. April 13, 2012 11:02 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Newer Post.

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Membership Marketing

DECEMBER 30, 2011

We look forward to more great insights from you in 2012. I hope you have a great 2012. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. 2012 Benchmarking Survey.

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Associations Now

DECEMBER 17, 2013

a change that is expected to bring in $730 million in revenue. The additional revenue will not be used to fund programs that benefit travelers,” said GBTA Executive Director and COO Michael W. Part of the federal budget deal that was struck last week included an increase in the 9/11 Aviation Security Fee from $2.50 per flight to $5.60—a

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Membership Marketing

JANUARY 19, 2012

Thursday, January 19, 2012. at Thursday, January 19, 2012. January 19, 2012 9:10 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Participation Grows for the 2012 Membership Market. Quick clicks: July 26, 2012. Publications.

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Membership Marketing

DECEMBER 12, 2011

January 7, 2012 4:31 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ► 2012. (18). Non Dues Revenue and Affinity Programs for Members. Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". 2012 Benchmarking Survey. (7).

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Membership Marketing

JUNE 5, 2012

Tuesday, June 5, 2012. Deploy Market Penetration Pricing – Price is one of the four P’s of marketing., To grow the number of new members at a rapid rate, a sharp decrease in the price can be effective. For example, lowing prices or reaching new markets can potentially negatively impact renewal rates.

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GlowGlobally

FEBRUARY 3, 2012

Revenue Streams Building Profitable Enterprises – AAO » Feb. 56% of associations planned to find new pricing models or revenue streams from their meetings. Market & Biz Plan. Membership. Public Affairs. « MCI to Host International Meeting Planners at IMEX’12 in Frankfurt. by Peter Turner.

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Membership Marketing

MARCH 12, 2012

Monday, March 12, 2012. at Monday, March 12, 2012. March 20, 2012 1:26 PM. March 20, 2012 1:32 PM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.".

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Membership Marketing

MARCH 27, 2012

Tuesday, March 27, 2012. at Tuesday, March 27, 2012. March 29, 2012 11:51 AM. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? ▼ 2012. (18). Quick clicks: July 26, 2012. The 2012 Membership Benchmarking Report says "NO WAY.". Speaking Engagements.

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