Association Subculture

SEPTEMBER 5, 2013

That was the impetus behind this recent article I wrote for the Midwest Society of Association Executives that was published in their August 2013 issue.). Reframe Certification – One of the criticisms of MOOCs is people aren’t sure yet what counts for credit and where.

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Leading Learning

MAY 22, 2022

And it seems inevitable that Facebook will rock this market at some point. Given this shift, it’s worth considering what some of the Big Learning companies seem to know and do that could be worth emulating – and, crucially, that it seems possible for the average association or other market-facing learning business to emulate.

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Association Navigator

AUGUST 19, 2013

I’m sad about the end of newspapers, but these are powerful market forces that can’t be stopped. For a thoughtful discussion of the weaknesses of most business models in today’s environment read Geoff Colvin’s “Your Business Model Doesn’t Work Anymore” in the February 25, 2013 Fortune.

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GrowthZone

NOVEMBER 23, 2020

Marketing automation. Email marketing. Email marketing. Education subscriptions and certifications. Founded in 2013, EventBank was focused on event management; today, they are an all-in-one engagement platform serving organizations worldwide. Website Certifications and training. Online payment processing.

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Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb.

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Association Adviser

JUNE 27, 2018

Since becoming Director, Membership for the American Speech-Language-Hearing Association (ASHA) in 2013, Mike Skiados, CAE has enjoyed a 98 percent member retention rate. ASHA provides numerous resources to help members retain their professional certification and get the most value out of their membership. MS: Everywhere!

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Associations Now

AUGUST 6, 2015

Session: “What’s New in the Business of Certification?” Read: “ What’s New in the Business of Certification? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. ” 10 a.m. While We’re In Their Backyard….

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Experts in Membership Marketing

MAY 12, 2013

The 2013 Membership Marketing Benchmarking Report will be released in June at the Marketing and Membership Conference here in DC. Every association or business must be responsive to the market and have product which is readily available to sell. To do this I cross-tabbed two questions: Operating Budget by Revenue Streams.

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Associations Now

MAY 21, 2014

SWA has tackled imitation distillers and false product labeling in numerous countries including Mexico, Austria, Belgium, and India, according to its 2013 Legal Report. Last month, SWA achieved another victory in Australia where Scotch whisky received a certification trademark. Last year, exports of the drink generated £4.3

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Associations Now

DECEMBER 7, 2016

“Keeping In recent years, artificial Christmas trees have become increasingly popular—at the cost of real trees, which saw a major drop in sales between 2013 and 2015. And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. Helping matters is the U.S.

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GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

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SCD Group

OCTOBER 15, 2013

Each stamp earns one entry into a drawing for a $750 gift certificate. Instead of just creating an occasional visitor to your business, you’re creating a repeat visitor,” said Jessica Barton, vice president of account services for Spiro & Associates Marketing, Advertising and Public Relations.

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Associations Now

JUNE 20, 2016

and though the bar doesn’t have a certification, it does require completion of a paid course in order to maintain membership in good standing. The brokers for the building deal came in to talk about the real-estate market in the District. Those facts are somewhat deceptive, though, according Victor L. He’s now in remission.

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Associations Now

APRIL 17, 2014

Before that, the most people to join the organization in one month was 717, in April 2013. In addition, ICF approved 300 applications for its credential and fulfilled 2,370 requests for certification applications—another record. How’d they do it? “I We want them to be true ambassadors for the organization.”.

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Beth Kanter

DECEMBER 3, 2012

The CTK Foundation has just launched the 2012/2013 Heart & Soul Grants , with over $55,000 to assist nonprofits like yours in accomplishing your mission. customer organizations attending the 2013 Outcomes Immersion Certification Training. “Remember that failure is an event, not a person.”.

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Associations Now

JULY 31, 2013

At ASAE’s 2013 Marketing, Membership & Communications Conference , I sat in on a Learning Lab about the core competencies [PDF] of an association membership professional. But these were also people whose bosses valued marketing, membership, and communications disciplines enough to send them to a conference about them.

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