Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

Nashville 100

Nashville Analysis Review Communications 100

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Keywords can be used to enhance your social media messaging, blog and other content distribution channels. Effective SEO begins with strategy and data. Develop a list of your top 3 to 5 competitors. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. That and more in today’s Social Media Roundup. What Else is New? ht @ InclineMktg ).

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Ungrated

JUNE 23, 2021

Part of that mission includes publishing amazing resources, best practices, and solutions through our blogs, newsletters, magazine, and digital channels. CAI has earned at least one EXCEL Award nearly every year for the past 15 years and received four awards in both 2017 and 2014. important to community associations.

Resources 52

Resources Newsletter Texas Association Management 52

WBT Systems

APRIL 25, 2017

EDUCAUSE implemented a digital badge program in 2014. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter. How To Design a Digital Badge Strategy. Key elements of a viable badge-based learning strategy.

LMS 252

LMS Certificate Library Education 252

Associations Now

JULY 16, 2019

day long-term average, though a slight improvement from the low point of 16 days in 2014. In an interview with HR Dive , Accountemps Senior Executive Director Michael Steinitz offered strategies for supporting both vacationing employees and others covering for them at the office. Travel Association, the average employee took 17.2

How To 73

How To Guidelines Examples Team 73

Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. a series of posts on the AIGA Insights blog directly from Grefé and the AIGA board. What communication and engagement efforts have worked best?

Strategy 40

Strategy Communications Leadership Proposal 40

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Higher Logic

JANUARY 29, 2019

Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Associations Now

FEBRUARY 13, 2019

“When I presented the idea of using the 100 million-plus BitTorrent and TRON community to do an awareness and fundraising campaign, it received great internal support,” Bailinson said in a post this week on the BitTorrent blog. “I The strategy is similar of that used in the massively successful Ice Bucket Challenge in 2014.

Industry 59

Industry Video Washington Resources 59

Membership Marketing

APRIL 14, 2014

These are challenges like the ability to communicate value, insufficient staff, identifying prospects, lack of marketing expertise, and the lack of a plan or strategy. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 40

Marketing Survey Tips Strategy 40

Associations Now

AUGUST 17, 2016

The strategy—which evokes similar offerings from Emirates Airlines, Etihad Airways, and a few other global air carriers—expands on the company’s flat-bed seats, which were introduced in 2008, complete with memory foam (because you need memory foam). .” Trying to get a little social traction for your blog’s content?

Class 40

Class Strategy Content Survey 40

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

GlowGlobally

DECEMBER 3, 2014

As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin’s healthcare experience includes EMD China Scientific Communication where he gleaned rich experience on copyrights, operations and global exchange project management.

Industry 60

Industry Project Education Marketing 60

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. I mean, never, because this strategy would probably never work for actual associations.” — Votenet Solutions (@votenet) June 19, 2014. “Done. . “Done.

Content 40

Content Marketing FAQ Communications 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Associations Now

MARCH 25, 2014

Despite some bad luck Google has had with its Explorers, Lanke sees some inherent value in the lead user strategy. As we all know, a well-chosen board can drive your strategy. — Greg Ruby (@GregRuby) March 24, 2014. — Kristin Veach (@kristin_veach) March 24, 2014. — Jeff Hurt (@JeffHurt) March 24, 2014.

Review 40

Review Revenue Course Strategy 40

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

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Case Study Illinois Process Strategy 40

Membership Marketing

JULY 29, 2015

The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics. Of the participating associations this year, 46% reported membership growth, representing a decrease from the 53% who reported growth in 2014.

Report 40

Report Marketing Social Media Leadership 40

Associations Now

JANUARY 20, 2016

fTLD Registry Services Managing Director Craig Schwartz and BITS President Chris Feeney detailed the industry’s progress in a blog post for the Financial Services Roundtable. “For banks, registering and implementing a.BANK domain name should be part of an overall cyber risk strategy,” they advise. Stat of the Day.

Analysis 40

Analysis Industry Tools Communications 40

Associations Now

SEPTEMBER 11, 2014

Also: Are you looking at content strategy the right way? Content strategy. link] <smart thoughts from @helenmosher and good follow-up to #assnchat > — maggielmcg (@maggielmcg) September 11, 2014. Mosher says all are important parts of the whole that is content strategy. Set Your Goals First.

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Las Vegas Content Strategy Communications 40

Associations Now

SEPTEMBER 21, 2016

“The new brand better reflects the kinds of specific services that our companies deliver to consumers and just gives us new energy in how we represent the industry,” said Brian Dietz, NCTA vice president of communications and digital strategy. wrote President and CEO Michael Powell on the organization’s blog.

Press Release 40

Press Release Video Industry Technology 40

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner. It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Associations Now

JUNE 18, 2014

According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. When he asked how many attendees have a documented content marketing strategy at their organization, only a handful of arms went up. Ask yourself “why?”

Content 40

Content Marketing Newsletter Strategy 40

Associations Now

JANUARY 9, 2015

The strategy was welcomed by many of the associations that took part, including the Solar Energy Industries Association (SEIA) and the American Wind Energy Association (AWEA). AWEA noted the contrast between API’s 2014 report [PDF] and this year’s edition. “This is an important development. has to offer. has to offer.

Industry 40

Industry Tips United States Report 40

Associations Now

DECEMBER 6, 2013

Plus: six tips to snap the perfect photograph for your website or blog. Communication is key: And no, we’re not talking about how to connect with staff or better engage with members. What strategies do you have for working with important vendors? What’s on your CIO resolution list for 2014?

How To 40

How To New York Tips Communications 40

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Also: how to be the great facilitator. Otherwise, you might miss them entirely.

Case Study 40

Case Study Communications Strategy System 40

SCD Group

FEBRUARY 18, 2014

My question is whether “information overload” is the right topic and the right question that association professionals should ask when it comes to communicating with members and prospects. As a result, we often stop communicating way too soon. 2 Power of Repetition Repetition works and increases results.

Email Marketing 40

Email Marketing eBook Communications Video 40

Associations Now

JULY 14, 2014

The Hearing and Speech Agency : This Baltimore organization will explore the possibilities of Glass in helping people with communication difficulties. — Votenet Solutions (@votenet) July 14, 2014. So why shouldn’t this be the week your association revamps its newsletter strategy to capitalize on this trend? (ht

San Francisco 40

San Francisco Nashville Baltimore Newsletter 40

Associations Now

DECEMBER 9, 2014

Christina Green of MemberClicks blog advocates implementing member rewards as a way to encourage certain behaviors. Some reward strategies Green suggests: incentivizing social media participation, giving discounts to those who sign up early for events, and providing giveaways to members who send in their dues before the deadline.

Social Media 40

Social Media Discount Tools Process 40

Associations Now

APRIL 18, 2014

Curb online communication flubs before you lose another member. Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. ” Check out her list over on the Multiview blog.

Recruiting 40

Recruiting Recruitment millennials Social Media 40

Tom Morrison

FEBRUARY 18, 2014

When you look at your membership recruitment strategy, my question always is, "Have you empowered your members and especially your suppliers with the tools needed for them to communicate your story to non-members?" This tool should be used by every volunteer, supplier and staff member. That tool is a "VIDEO."

Recruiting 40

Recruiting Recruitment Tools Video 40

Associations Now

NOVEMBER 14, 2014

Why Community Manager Should Be Your Association's Next Hire [link] #cmgr #assnchat. — maggielmcg (@maggielmcg) November 14, 2014. That’s why your association should take a good hard look at hiring a community manager. Read his tips on his LinkedIn blog. Swag as a business strategy? Disagree? (ht

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Las Vegas Oklahoma City New York City Chicago 40

Associations Now

AUGUST 22, 2014

In her latest post on her Know Your Own Bone blog —pulled from a Blackbaud webinar she recently conducted—she breaks down several reasons why staff in all departments, particularly membership and fundraising, should care about communicating with members in digital channels. — MediaEdge (@AssocContent) August 21, 2014.

Social Media 40

Social Media Video Course Association Management 40

Associations Now

JUNE 21, 2016

If this describes your content strategy, here’s a plea to change your approach. Jakob Nielsen (shown above), a prominent usability expert who came up in van Hilst’s session, addressed the problem with using PDFs in media centers in a 2009 blog post. — Ernie Smith (@ErnieSmithAN) June 14, 2016. Nielsen Norman Group).

Press Release 74

Press Release Content Washington Strategy 74

Associations Now

APRIL 17, 2014

— Votenet Solutions (@votenet) April 16, 2014. Cindi Phallen, founder of the professional strategy group Create Possibility, details four reasons the committee tasked with developing your board could be your most important one. Here's why the development committee is your most important board committee: [link] #assnchat.

Indiana 40

Indiana Committee Social Media Tips 40

Associations Now

FEBRUARY 13, 2015

Plus: The latest on email strategy. Throughout his life, Carr shared numerous insights on a variety of topics, including communication, hard work, and life in general. Check out her blog post that highlights 18 such subject lines. Sad to hear of his passing. eventprofs will appreciate this one pic.twitter.com/DHoxiFpv1O.

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Boston New York Report Course 40