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2014 Internet Report

Spark Consulting

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. Social media may be trending more personal/intimate. It’s 2014, people. It’s the annual awesomeness from Mary Meeker. This is a space we *could* own.

Report 150
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New Research on Social Media Use

Wild Apricot

Social media can be a great tool to reach out to potential members and engage current ones. Here''s a summary of the Social Media Update 2014 report by the Pew Research Internet Project that looks into social media habits and demographics of users. research social media'

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Report: Magazines Keeping Momentum in Digital Climate

Associations Now

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. Total Audience , it has come exclusively from the mobile and video platforms,” the report stated. “In

Report 83
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New report: Association marketing has a ways to go

Aaron Wolowiec

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. A few things to consider. (My

Report 100
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5 Trends Impacting Association Social Media in 2014

Mizz Information

Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. It used to be pubs or web, now is it marketing?

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Nonprofit Report: Companies Not Utilizing Social Media for Product Recalls

Associations Now

A new report from the consumer advocacy group Kids In Danger notes that, while deaths and injuries from recalled products are down, the methods for sharing information on recalls appear to be lacking. “The drastic decrease in injuries and slight decrease in deaths reported prior to recall is heartening,” the report noted.

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5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

The latest MemberWise network report has just been launched. Both these figures show a slight increase on figures from last year’s report. Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%.

Report 100