2015 Communications Member Engagement System 
WBT Systems
DECEMBER 12, 2016
For the second consecutive year, WBT Systems’ TopClass LMS has been named the #1 Learning Management System for Associations in the Talented Learning LMS Vendor Awards. TopClass LMS had previously been named the Best Association LMS in 2015. WBT Systems team recognized for industry-leading skills.
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.
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Higher Logic
MAY 23, 2019
Getting your new members involved in your online community from the start is a good way to build future engagement and retention. This could be one email or a series of automated emails that welcome members when they join, and continues to draw them in by sharing benefits and including a call to action (CTA).
Higher Logic
MAY 8, 2019
If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.
Higher Logic
JANUARY 12, 2016
Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. an AMS/CRM, marketing automation software, a CMS or other systems).
Higher Logic
AUGUST 28, 2018
The Veterinary Hospital Managers Association (VHMA) used their marketing automation software and their AMS, YourMembership, integration to restructure their renewal communications. Like IASBO, they’ve broken out their member types and now send personalized content for each member. To your members. Results improve!
Higher Logic
AUGUST 11, 2016
The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.
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