MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.

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Video Marketing Recruiting Recruitment 52

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. How to convert blog readers into leads. Host: Event Manager Blog. Hootsuite ). 1 CAE credit.

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DC Washington Recruiting Recruitment 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

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San Jose millennials Revenue Content 150

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. We’re entering some fascinating times!

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The most successful organizations were those that leveraged their networks of millennials via social media and ambassadors – those who can use their partners and passions to recruit support.

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millennials Social Media Case Study Analysis 100

Reid All About it

SEPTEMBER 9, 2016

Learn about game element fundamentals and mechanics, strategies to increase participation and engagement, and considerations for planning a gamified fundraiser. – App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. HTML: Follow Blog via Email. Tue 9/13 at 1 p.m. Gamify Your Fundraiser. 1 CAE credit.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

DECEMBER 16, 2016

Presenter: Cheryl Contee, Fission Strategy. Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. <Creative

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Project Technology Conference Recruiting 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Event organizers need new competencies and strategies to keep their participants safe from risks such as terrorism, extremism, espionage, organized crime and cyber security. Follow Blog via Email. More info/register.

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Handbook Washington eBook DC 241

Reid All About it

DECEMBER 16, 2016

Presenter: Cheryl Contee, Fission Strategy. Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. <Creative

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Project Technology Conference Recruiting 150

Reid All About it

SEPTEMBER 30, 2016

Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Making Online Communities Work in 2016. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

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Maryland millennials Education America 150

Membership Marketing

DECEMBER 29, 2015

As you start the New Year, it is a good time to step back and think what big picture strategy is the best option to grow your organization in 2016. For associations, growth strategies usually center either on membership or product and service offerings. This matrix presents a simplified way of viewing these options.

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Recruiting Recruitment Strategy Products 40

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

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Survey Sample Report Recruiting 103

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. In 2016, the General Data Protection Regulation (GDPR) became law in Europe. Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

JUNE 2, 2017

Content hubs are “more substantial than a blog and more focused than a website… [They] provide contextual depth and authoritative breadth on a select handful of strategic industry topics that matter to your industry.” A top concern among executives is their inability to recruit and retain talent. Follow Blog via Email.

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Raleigh Chicago DC Washington 150

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

Marketing 74

Marketing Discount Price Review 74

Reid All About it

JANUARY 6, 2017

A blog post and success story from Aptify explain how NJCPA developed this data superpower. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

A blog post and success story from Aptify explain how NJCPA developed this data superpower. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

FEBRUARY 16, 2016

— MemberClicks (@MemberClicks) February 16, 2016. SCD Group’s Steve Drake has a useful blog post on how associations can use the marketing strategies of the White House hopefuls to recruit and retain members. Offer a Warm Welcome. Getting Started with New Member Welcome Packets – https://t.co/YrqIIsAI35

Social Media 40

Social Media Recruiting Recruitment Tools 40

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. This blog post marks the date on which I begin to feel old. Are you using a specific strategy or tactics to engage them?

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millennials Ohio Membership Management Survey 40

Associations Now

AUGUST 17, 2016

” As my colleague Emily Bratcher reported Sunday from the 2016 ASAE Annual Meeting & Expo in Salt Lake City, opening keynote speakers and former NASA astronauts Mark and Scott Kelly told attendees that their most rewarding achievements were also their hardest. Testing retention strategies. Do you have what you need?

Recruiting 40

Recruiting Recruitment Price Team 40

SCD Group

JULY 22, 2012

The End of Membership as We Know It Posted by Michael Barratt, CMP, on the PCMA Blog. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. So Why Test in Membership Recruitment? By 2016, they’ll be more reliant on fixed incomes and focused on lifestyle preservation.

Discount 40

Discount Price eBook Recruiting 40

Reid All About it

JUNE 8, 2018

How HubSpot uses blogging to rank #1 on Google. Email is the overlooked backbone of successful content marketing and SEO strategies. Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week. Blog or press release? Follow Blog via Email.

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Cleveland DC Washington Press Release 31