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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

“Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog. — Marc Benioff (@Benioff) September 29, 2016. The post Wednesday Buzz: Recruiting Passionate Members As Marketers appeared first on Associations Now.

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Your Invitation to the 2016 Membership Marketing Benchmarking Report

Membership Marketing

The questionnaire for the 2016 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2016 Membership Marketing Benchmarking Report.

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Membership Essentials: Recruitment and Renewal Strategies Webinar

Membership Marketing

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

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New Year Resolution: Invest in Association Learning Technology

WBT Systems

A still relevant blog post by industry analysts Talented Learning outlines their top five reasons to invest in association learning technology. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

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Community Leadership: Getting Everyone to Participate

Higher Logic

The Community Roundtable’s State of Community Management 2016 Report (SOCM 2016) has some fascinating findings to share: moving up the community maturity ladder may depend more on getting participation from vice presidents, directors and subject matter experts than we previously realized. Multi-tiered advocacy programs.

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Association Brain Food Weekly: 12.2.16

Reid All About it

Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. 2016 Learning Trends, 2017 Learning Forecast. Follow Blog via Email. Host: ACGI Software.

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New Tool Implementation: Tips for Success

Achurch

Employees’ willingness to support enterprise change collapsed to merely 38% in 2022 , compared with a healthy 74% in 2016. Recruit champions Employees are more receptive to what peers have to say. Avoid additional change fatigue Tolerance for change isn’t what it used to be. This means: most of your staff have change fatigue.

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