Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education America 150

Reid All About it

MARCH 19, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (David Vallance, Dropbox ).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. How to convert blog readers into leads. Host: Event Manager Blog. Hootsuite ). 1 CMP credit.

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m.

Handbook 241

Handbook Washington eBook DC 241

GrowthZone

JUNE 14, 2017

A guest blog by Maddie Grant, CAE. According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. I don’t mean recruiters and candidates are lying outright (though that does happen too). But here’s the rub.

Recruiting 112

Recruiting Recruitment millennials Cost 112

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Follow Blog via Email. Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruiting 150

Associations Now

JUNE 20, 2019

Research from marketing analytics firm Jumpshot showed that zero-click searches on Google are rising, with about 49 percent of searches ending in no clicks in the first quarter of 2019. That’s an increase of 12 percent from 2016. The Blue Sky eLearn blog shares how to recruit high-quality experts. Other Links of Note.

Massachusetts 54

Massachusetts Boston Press Release America 54

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. David Evener, CAE (moderator), Marketing Director, National Ground Water Association . Tony Rossell, Senior Vice President, Marketing General Inc. HTML: Follow Blog via Email. More info/register.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Follow Blog via Email. Wed 12/21 at 2 p.m.

Project 150

Project Technology Conference Recruiting 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Socious

OCTOBER 24, 2016

Your activity data, which consists of all the individual participation data with your organization, events, and other members , could be anything from files downloaded to blogs read and past purchases. If your engaged members regularly read your professional development blogs, you could offer them a professional development course.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Follow Blog via Email. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Membership Marketing

DECEMBER 29, 2015

As you start the New Year, it is a good time to step back and think what big picture strategy is the best option to grow your organization in 2016. The top two quadrants are membership focused and achieve growth by either retaining more members or recruiting additional new members.

Recruiting 40

Recruiting Recruitment Strategy Products 40

Associations Now

NOVEMBER 9, 2016

In the span of a few months last year, here on this blog we explored both the potential power of automatic membership renewal combined with monthly payments as well as an example of one association that had launched just such a model.

Survey 103

Survey Sample Report Recruiting 103

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. They include integrated websites, responsive design, file and video libraries, wikis, and blogs.

Membership Management 100

Membership Management Software Directory Library 100

Membersuite

JUNE 6, 2023

Let this stat from Gartner sink in: “The share of employees willing to support enterprise change collapsed to just 38% in 2022, compared with 74% in 2016.” There’s some truth to this because some employees won’t have to spend as much of their time on laborious administrative or marketing tasks. I’m with you.

Technology 78

Technology Strategy Project Team 78

Associations Now

AUGUST 12, 2016

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Adopting active listening skills is a strong professional move, helping others feel valued and making you more effective, Allison Coriale argues on Delcor’s blog. Do you bother recruiting former members? Kenny’s blog.

Discount 40

Discount Price Recruiting Recruitment 40

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Source: Association Adviser eNews and Naylor Association Solutions 2016. So, what’s the ideal board size? 21 or more.

New York City 60

New York City Ohio New York California 60

Associations Now

FEBRUARY 16, 2016

— MemberClicks (@MemberClicks) February 16, 2016. SCD Group’s Steve Drake has a useful blog post on how associations can use the marketing strategies of the White House hopefuls to recruit and retain members. The nonprofit marketing firm Bloomerang explains how you can turn this tool into a major advantage.

Social Media 40

Social Media Recruiting Recruitment Tools 40

Associations Now

DECEMBER 23, 2015

Spending five days a week year-round recruiting, retaining, engaging, and serving members is a busy, busy job, and often a challenging one. We’ve covered a great many of those challenges—and ideas for solutions— here on the Associations Now Membership Blog in 2015. The golden goose. A new killer benefit. The golden goose.

System 40

System Recruiting Recruitment Course 40

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. The End of Membership as We Know It Posted by Michael Barratt, CMP, on the PCMA Blog. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration. Explore marketing channels.

Discount 40

Discount Price eBook Recruiting 40

Associations Now

AUGUST 17, 2016

” As my colleague Emily Bratcher reported Sunday from the 2016 ASAE Annual Meeting & Expo in Salt Lake City, opening keynote speakers and former NASA astronauts Mark and Scott Kelly told attendees that their most rewarding achievements were also their hardest. Erik Schonher, VP at Marketing General, Inc.,

Recruiting 40

Recruiting Recruitment Price Team 40

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. This blog post marks the date on which I begin to feel old. In a 2016 blog post, Walker outlines a few “ what you need to know ” tips about Gen Z.

millennials 40

millennials Ohio Membership Management Survey 40

Reid All About it

JUNE 8, 2018

How HubSpot uses blogging to rank #1 on Google. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Off-topic: Check out my Grabbing the Gusto blog for my post about the list of recipes I’ve made or plan to make in the coming week. Blog or press release?

Cleveland 31

Cleveland DC Washington Press Release 31