Reid All About it

JANUARY 29, 2016

You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas. If your organization offers professional development for association executives, please send me the link via Twitter. Schedule it. Maybe 20 minutes a day, maybe an hour or two a week.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications? Chapter affiliation.

Communications 60

Communications Dallas Directory Social Media 60

Higher Logic

NOVEMBER 28, 2016

We need to let go of ROI and really think about community outcomes, as they align to help your organization advance. In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. Community has always been a part of business, and humanity. Richard: “Convinced, but not persuaded”.

Social Media 120

Social Media Class Analysis Products 120

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. The data gathering process was also time consuming, especially if they wanted to spot check particular members or organizations.

Analysis 252

Analysis United States Member Engagement Strategy 252

AvidXchange: Association Management

APRIL 12, 2023

Within its umbrella of companies is Gates Hudson Community Management (GCHM), a premier full-service association management company that specializes in providing financial management and residential services to condominium, cooperative and homeowner associations throughout the Washington, D.C. metro area.

Association Management 130

Association Management Metro Washington eBook 130

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. In 2016, China reported 17.86 Explore cutting-edge tools and strategies that will enable you to streamline processes, enhance communication, and foster a culture of collaboration within your organization.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. The marketing team that has a competitive technical skill set is an asset to the entire organization it serves.”.

Marketing 133

Marketing Email Marketing Report Content 133

Associations Now

APRIL 11, 2017

With a set of PSAs running with the new Warner Brothers film Going In Style , the National Kidney Foundation hopes to shed light on kidney health and organ donation. With nearly 100,000 Americans on the wait list for a kidney transplant, organ donation is vital to the foundation’s mission.”. Warner Bros.

Organization 74

Organization Communications Marketing How To 74

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. The marketing team that has a competitive technical skill set is an asset to the entire organization it serves.”.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

JULY 26, 2016

The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it. Learning transfer is challenging because it’s difficult to predict how each person will respond to a course.

Organization 113

Organization Case Study Course Analysis 113

Delcor

SEPTEMBER 14, 2023

Why IT Projects Fail Communication Issues You know what happens when a couple doesn’t communicate well with each other. Now, imagine when the large cast of characters involved in a project—the project team, project manager, business analyst, developers, users, and other stakeholders—have communication issues. Things get ugly.

Project 97

Project Analysis Team Communications 97

Associations Now

FEBRUARY 1, 2016

Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year they steal the spotlight from mobile apps. A number of organizations, from associations to corporations and media outlets have experimented with apps for products, events, and verticals. Plus: The best grassroots marketing campaigns.

Marketing 40

Marketing Examples Products Communications 40

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Associations Now

MARCH 14, 2016

Eager to welcome young members, organizations like the American Institute of CPAs (AICPA) and the American Psychological Association (APA) are making preparations to be more accessible and attractive to new grads making their first forays into their industries. . — Deirdre Reid, CAE (@deirdrereid) March 14, 2016.

Class 40

Class Strategy America Committee 40

Aaron Wolowiec

JULY 26, 2016

The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it. Learning transfer is challenging because it’s difficult to predict how each person will respond to a course.

Organization 100

Organization Case Study Course Analysis 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”. However, the outlook isn't all bleak. Local Events/Meetings.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Delcor

SEPTEMBER 15, 2023

To overcome resistance to change, the executive sponsor and project manager must communicate regularly with staff to establish trust and help them understand the benefits of the changes affecting them. When fear, anxiety, and ego are involved, you need communication and empathy. Lack of clear value proposition. Absent leadership.

Project 96

Project Analysis Team Leadership 96

WBT Systems

JANUARY 24, 2017

It’s a question that many associations ask when planning benefit programs and communications to members. The American Music Therapy Association offered an online disaster-response course covering the core principals of psychological first aid to both members and non-members, with free access until the end of 2016.

Certificate 150

Certificate Education millennials Innovation 150

Associations Now

MARCH 20, 2015

The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. That even starts with how it’s labeled: Most groups call content “member communications” rather than marketing or PR, she noted. However, questions linger about the price tag.

New Jersey 40

New Jersey Maryland Chicago New York 40

Higher Logic

JULY 25, 2016

The new question should encompass more than just CEOs: Is your entire executive team participating in your community? Senior executives are paying attention and past years’ data shows communities are growing in popularity -- they demonstrated their potential and kept those in charge of budgets interested and invested.

Leadership 120

Leadership Class Survey Social Media 120

Achurch

JUNE 21, 2023

Employees’ willingness to support enterprise change collapsed to merely 38% in 2022 , compared with a healthy 74% in 2016. It is impossible to over-communicate. They determine where it falls within your communications hierarchy, for example, when to use Slack versus email. This means: most of your staff have change fatigue.

Tools 83

Tools Tips Guidelines Project 83

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night? According to Marketing General Inc. ’s

Certificate 100

Certificate Recruiting Recruitment Social Media 100

.orgSource

OCTOBER 1, 2023

Drift Research Report) 79% of consumers prefer live chat for quick communication. Chatting is efficient, it’s convenient, and your organization can have a written record of the conversation as well as analytics regarding the interactions. One of the biggest perks for organizations is cost.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Higher Logic

AUGUST 18, 2016

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects.

Innovation 120

Innovation Maine Education Products 120

Associations Now

JULY 8, 2016

Ahead of the CMA Awards, the Country Music Association’s voters and nominee solicitors will get an organized resource designed to discourage a flood of solicitations. Organizing the large wave of pleas voters receive through a new initiative called the Nominee Showcase, Billboard reports. CMA’s solution?

Organization 40

Organization millennials Examples Video 40

Higher Logic

OCTOBER 24, 2017

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters.

How To 204

How To Software Committee Tools 204

Higher Logic

JUNE 21, 2018

Did you know that the volume of emails sent through marketing automation campaigns in 2017 increased by 110 percent compared to 2016 email volumes? This is worthy to note, especially if your organization falls into the 18 percent of respondents who reported having no plans to use marketing automation.

Report 149

Report Marketing Survey Resources 149

Association Success

MAY 28, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

Potomac Core

FEBRUARY 28, 2018

Their focus was to have Outdoor Recreation recognized by the Federal Bureau of Economic Analysis: Legislation was introduced and later enacted into law by President Obama in 2016. billion of current-dollar GDP in 2016. percent or $373.7 How Associations Build Their Own Customized Advocacy Strategies. Members Hire Customized Advocacy.

California 132

California Analysis DC Products 132

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Association Success

DECEMBER 11, 2018

The story of an organization transitioning into the future of work. I work with ARMA International, a completely virtual organization. In the fall of 2016, we transitioned from our brick-and-mortar office with the option for employees to regularly work remotely into a completely virtual environment. The State of the Workplace.

Kansas City 68

Kansas City Kansas Video Communications 68

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations.

Report 75

Report Survey Strategy Communications 75

Aaron Wolowiec

DECEMBER 15, 2015

The researchers studied nine organizations to learn how they engaged millennials in their campaigns. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. Now is the time to plan for 2016, so start researching your networks and community partners.

millennials 100

millennials Social Media Case Study Analysis 100

WBT Systems

NOVEMBER 15, 2016

. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.

Learning Management System 150

Learning Management System LMS Certificate System 150

WBT Systems

APRIL 25, 2017

Department of Labor, in December 2016 there were 5.6 In support of its Future of Learning initiative, the AICPA launched a digital badge program in April 2016. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations.

LMS 252

LMS Certificate Library Education 252