Associations Now

MARCH 16, 2017

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. percent from 2016, and will likely grow to $113 billion by 2020.

Report 71

Report Strategy Analysis Project 71

Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

Report 40

Report Marketing Social Media Leadership 40

Association Adviser

OCTOBER 25, 2017

For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Jill Andreu, Naylor Association Solutions. 1 spot it held the previous two years.

Communications 75

Communications Survey Tools Report 75

Potomac Core

AUGUST 3, 2016

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

SEPTEMBER 21, 2016

The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization. Companies use IDC services and reports to help them make technology purchasing decisions. Check out IDC’s report summary of Higher Logic here.

Report 120

Report Press Release Software System 120

Aaron Wolowiec

MAY 24, 2016

According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

According to most reports, email is the No. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. According to the report, email volume rose nearly 12 percent from 2014. But do email campaigns work?

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. 82 percent of the associations that track ROI report high overall marketing effectiveness. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133

Associations Now

MAY 3, 2017

In a recent survey, the Nonprofit Research Collaborative found that the number of nonprofits reporting an increase in donations dipped slightly in 2016. Some organizations said the 2016 election had a negative impact on receipts. A multichannel strategy succeeds.

Report 69

Report Survey Strategy Communications 69

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. Eventually, these groups outgrew the listserv environment, and members wanted greater interaction and engagement.

Analysis 252

Analysis United States Member Engagement Strategy 252

Associations Now

MARCH 14, 2016

One of the biggest changes the associations are making is to their virtual meeting and media strategies, which both AICPA and APA have restructured, according to interviews with Folio magazine. — Deirdre Reid, CAE (@deirdrereid) March 14, 2016. 7lDSEPJgGL pic.twitter.com/0RYfxi0dp7. Using Game of Thrones to promote awareness.

Class 40

Class Strategy America Committee 40

Association Freak

MARCH 1, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Without content, you’ve got nothing to communicate, no brand and no campaign. 82 percent of the associations that track ROI report high overall marketing effectiveness. Marketing Tip No.

Marketing 100

Marketing Email Marketing Report Content 100

Association Freak

MARCH 2, 2024

Here are some of the transformative strategies and innovations we see shaping the future of associations. REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The median increases are 6% annually and 12% over five years.

FAQ 72

FAQ Revenue Innovation Member Experience 72

.orgSource

OCTOBER 1, 2023

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

Las Vegas 100

Las Vegas Marketing Software Tools 100

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Member Communications Are a Valuable Member Benefit.

Communications 64

Communications Newsletter Directory Tips 64

Reid All About it

MARCH 19, 2021

Mindfulness is going mainstream because the science says it works, reports Tanya Basu at The Daily Beast. Event Strategies 2021 and Beyond. Hear actionable advice and tested strategies for hosting both virtual and hybrid events. Nonprofit GAAP: Functional Expense Reporting – Make It Meaningful to You and Your Audience.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

MARCH 20, 2015

The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. The Washington Post reported that if ACA spent $200,000 to get Clinton to speak, that would account for “about 10 percent of the group’s annual budget.”.

New Jersey 40

New Jersey Maryland Chicago New York 40

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. billion of current-dollar GDP in 2016. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

Aaron Wolowiec

OCTOBER 13, 2015

When it comes to strategy and long-term planning, small groups are much more effective. Communication flows. What trends do you predict for small meetings in 2016? Filed under: Meetings , Social Media Tagged: Facebook , Meetings , report , small meetings , social media , strategy , Successful Meetings , Twitter.

Social Media 100

Social Media Class Survey Strategy 100

NXUnite

NOVEMBER 28, 2023

By integrating these non-financial factors into their investment strategies, they aim to mitigate risks and ensure they support businesses that will be sustainable long-term. Essentially, they’ll elevate your content strategy both on and offsite. billion in assets related to impact strategies.

Directory 130

Directory Education Software Innovation 130

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. JP Guilbault, president, Community Brands. Disruption is inevitable.

Raleigh 186

Raleigh DC Washington Social Media 186

Aaron Wolowiec

DECEMBER 15, 2015

All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. The organizations reported varying levels of success, but after analysis, there are some clear takeaways. Beef up your social media strategy. So what does this mean for you?

millennials 100

millennials Social Media Case Study Analysis 100

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Presenter: Amanda Myers, Director of Member Strategy, Abila.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Learn about strategies to create, distribute and measure the effectiveness of video content to amplify your message.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. Learn about strategies to create, distribute and measure the effectiveness of video content to amplify your message.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 191

San Jose millennials Revenue Content 191

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. Location: Blackfinn Ameripub, 18 Harnett St., Wilmington, NC.

DC 154

DC Content Education Software 154

ISAE

APRIL 4, 2024

Essential legacy donor stewardship strategies So what are the specific strategies and best practices you can use to steward legacy donors? We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Collect feedback and testimonials.

Examples 40

Examples Strategy Review Discount 40

GlowGlobally

DECEMBER 16, 2016

The GEI 2016 was a first of its kind global index developed from a recent survey of 15 global associations [PDF]. The report measured engagement scores for 15 associations from a pool of 122,000 members and customers in markets around the world. For More on GEI 2016. What is GEI? Power of Relationships.

Products 60

Products Marketing Survey Strategy 60

Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. Recruiting and retaining talent is a significant challenge, the report shows.

Survey 76

Survey millennials Recruiting Recruitment 76

Socious

NOVEMBER 14, 2016

Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Over the last five or 10 years, these new inbound strategies have proven to be both pervasive and successful. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Association Success

NOVEMBER 18, 2020

According to InfoTech’s Security Priorities Report , 43% of respondents stated that data security was a top priority for 2020, tying with cloud security. As such, security must inform the overall business strategy. And if you think being compliant means your data is safe, (we hate to say it) but you have another thing coming.

Survey 78

Survey Analysis Cost Tools 78

WBT Systems

JANUARY 10, 2017

With so many blog posts and articles, how do you wade through all the predictions to uncover what trends will directly impact your association’s learning technology strategy this year? Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. You don’t have to!

LMS 150

LMS Learning Management System Certificate System 150