3 Reasons Why You Should Be Marketing to Your Existing Customers
Higher Logic
APRIL 2, 2019
However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said…. Increase revenue.
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