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Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? CEO’s Expect in 2016? What do U.S.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

Reading Time: 4 minutes Association Management Trends 2024 In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. This year’s association outlook underscores the necessity to adapt and thrive amidst these changes.

FAQ 72
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2024 Association Outlook: Embrace the Change

Association Freak

Reading Time: 4 minutes In the evolving landscape of 2024, associations face a pivotal moment characterized by significant shifts in membership dynamics, economic pressures, and technological advancements. Here are some of the transformative strategies and innovations we see shaping the future of associations.

Revenue 72
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CES 2016 Final Thoughts

Virtual

In fact, at a conference known for introducting “wow” products, what seemed to be missing was true innovation. And while many of the products I saw may not make it big, there was real innovation in that space, from robot bartenders (think Kuerig for booze) to headphones designed for sleeping.

Discount 100
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100
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Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100