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Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. Geofilter pricing can be as minimal as $5 and is based on the geofilter’s duration and boundary lines (ranging from 20,000 to 5 million square feet).

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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time. Keep pace or fall behind.

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Association Brain Food Weekly: 1.21.22

Reid All About it

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. The post Email Marketing Trends: What’s Hot in 2017 appeared first on Associations Now. But the ground is still messy. Read on for some suggestions on to improve your email production workflow.

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How to Use Customer Engagement Data to Identify New Sales Opportunities

Higher Logic

If your customer stays in a single price point, you should too. When evaluating your sales opportunities, factor these and more overt budgetary signals in, such as comments your online community about saving money for future purchases. Tip : Budget range is another key point here.

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Association Brain Food Weekly: 1.19.18

Reid All About it

But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. The BeeKeeper Group have graciously offered to host a new year happy hour for ASAE communication section members. Organizer: ASAE Communications Section. Host: Community Brands. Wolcott, Quartz ). 1 CAE credit. 1 CAE credit.

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Association Brain Food Weekly: 1.26.18

Reid All About it

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. Host: Community Brands. 1 CAE credit.

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