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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. Therefore many of the trends that are being predicted for other industries, such as corporate learning and development or training organizations may not impact associations in the same way, or at the same time.

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Five Social Media Marketing Trends for 2017

Higher Logic

As 2017 approaches, be prepared for: 1. Marketers will thus have a range of new options for live content. Because consumers are now integrated into experiences remotely, they will demand content worth their full attention. Most social media content is permanent once it has been posted. Increase Image Messaging.

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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. Digital strategy diversification has long been a sore spot for content marketers, who have a tendency to stick with what works.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Recent research from the Content Marketing Institute shows businesses are doubling down on content marketing.

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#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

Smooth The Path

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong!

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Three Top Takeaways from the 2017 State of Community Management Report

Higher Logic

Understanding how the community fits within the broader organization will allow its evolution to unfold with purpose. Instead, the quality—or types of engagement—make the biggest difference when it comes to creating sustainable, valuable engagement for both your organization and for your members. Quality beats quantity.

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We Proudly Present…SURGE 2017

Association Success

And if you are reading this article, you are exactly the reason why we are putting together SURGE 2017. SURGE 2017 is about assembling people with stories to share, and people eager to learn from them, so that out of this collaboration can come tangible, innovative solutions to problems we all face.