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Thursday Buzz: The Path to Better Meetings? Social Media

Associations Now

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Inc) July 6, 2017. — Inc. (@Inc)

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The Market for Adult Lifelong Learning

Leading Learning

In 2017, The Economist declared lifelong learning an “economic imperative,” and it has hardly been the only publication in mainstream and business presses to insist on the importance of learning in a world where the scale, scope, and speed of change seem much higher than ever before. It is not limited to adulthood or late adulthood.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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The easy way to create your own social media platform

Disciple Media

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. All you need is a good idea, a plan, a decent-sized market, and the right community builder to suit your needs. Why create a social media platform? Between 2017 and 2019, Facebook lost over 15 million users.

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Make a Splash With Micro-Influencers

Associations Now

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Zimmerman (@dmz) March 15, 2017. Chemistry swag.

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. million open jobs in this country and only 98,000 were added in March 2017. Recipients can display these badges on social media, websites, email signatures and online resumes.

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The Influencer Marketing Tool That Made All The Difference

Association Success

Building attendance for our virtual summit, SURGE 2017, presented us with an interesting challenge. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. After publicly launching SURGE 2017, we immediately received an influx of registrants.

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