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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. How We Got a 50% Email Open Rate (And You Can Too!). Read more. Read more. Read more.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The Full Report: There’s More Where that Data Came From. The wait is over. The results are in.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. The Top 5 Barriers to Executive Participation and How to Fix Them. Show them where they can find people who have recently joined and how to contact them. Technical Comfort.

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How to Calculate Association Member Retention Rates

GrowthZone

Example: At the end of 2017 there were 3,000 members (start count). SEE ALSO: 6 Steps to Generating a Brilliant Annual Report. The post How to Calculate Association Member Retention Rates appeared first on GrowthZone. You don’t have to be a math person to use this easy-to-understand calculation to determine retention rates.

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Why You Should Participate in the 2017 Association Communications Benchmarking Survey

Association Adviser

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2017 Association Communications Benchmarking Report provides this type of data. About The Author.

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The Ideal vs. the Reality of Content Marketing in 2017

Associations Now

Many organizations are diversifying their marketing strategies beyond email, but they have much progress to make to maximize the tools they use, according to a new report from the Content Marketing Institute. The post The Ideal vs. the Reality of Content Marketing in 2017 appeared first on Associations Now. Email often wins out.

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Help Your Members Find the Signal in the Noise

Spark Consulting

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World. A list of “how-to” guides and curation tools.