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Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

Why Community Should Be Part of Software Companies’ 2019 Strategy. Beyond the direct ROI , an online community will help your software company improve the way it does business with customers online. Online communities enable you to: Learn more about your customers’ needs. Thus, more competition exists.

Software 159
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The Effects of COVID-19 on Associations: The race to go virtual

Association Success

According to Association Laboratory’s Looking Forward 2020 , a global survey of association strategy from December 2019, 61% of respondents said they were already expanding online education, and 52% were planning on creating or expanding online communities. Membership has pretty much been a virtual process, forever,” Cowan said. “So

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Association Brain Food Weekly: 11.29.19

Reid All About it

The March/April 2019 issue of Cook’s Illustrated has the recipe. April Doty, Communications and Events Management, Minds@Work. Learn about the key traits for great association social media presence, the difference between platforms, and when to decide if paid advertising makes sense. Let sit to absorb custard. Host: PCMA.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

billion by 2019). The average email open rate for the Civic/Social Membership industry (e.g., If your target audience has opted into your communications, the open rate should be on the higher end. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166
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Association Brain Food Weekly: 4.12.19

Reid All About it

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Amplify Education Experiences Through Social Learning. Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people.

LMS 276
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Daily Buzz: The Challenges of a Virtual Chapter

Associations Now

Of course, you don’t want to exclude anybody, so make sure to set a rule for special cases, too. Communication takes on more importance in these circumstances, which is why you must choose the right collaboration platform,” the team says. — SmartMeetings (@SmartMeetings) April 22, 2019. Another challenge: leadership.