Remove 2019 Remove Recruitment Remove Strategy Remove Technology
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making.

Marketing 184
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Association Brain Food: 4.28.23

Reid All About it

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. Frankly, we’re smarter about it now. Online community.

DC 205
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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 275
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Association Brain Food Weekly: 1.18.19

Reid All About it

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Host: Association Women in Technology Champions.

DC 293
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Association Brain Food Weekly: 1.8.21

Reid All About it

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Presenters: Jake Toohey, Senior Digital Consultant at Adage Technologies. Fri 1/8 at 12 p.m.

Las Vegas 370
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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How to Reset Your Board Diversity Efforts

Associations Now

Hope isn’t a strategy, as they say, but it can sometimes seem that way when it comes to board diversity. Beyond being more mindful in the recruitment process, the report also recommends taking a look at board practices that can stand in the way of progress: “Are your terms too long?