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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library. How Will You Adapt in 2019? How can we better engage our customers?

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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Have you piloted a member recruitment campaign with a chapter? Post your comments below.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. In this post, we’ll focus on member acquisition strategy and how associations can effectively reach potential members and convince them to join.

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Innovate Your Survey Strategy

Association Adviser

Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser.

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Mapping Out a Roadshow Strategy

Associations Now

To maximize staffing, resources, and time spent on the road, the team determined their goals first, including boosting engagement, recruiting new members, promoting professional development and learning, and encouraging annual meeting attendance. “We What strategy or planning did you use? Have you hosted a member roadshow?

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!