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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making.

Marketing 184
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Daily Buzz: Event Technology in 2019

Associations Now

Meeting technology will shift in 2019. Meeting technology is always evolving—and industry experts don’t think 2019 will be any exception. Member churn is normal for any organization —which is why membership strategies should focus on lifetime value over retention , argue The Membership Guys in their latest podcast.

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Daily Buzz: Jumpstart Your Technology Strategy

Associations Now

Technology can streamline many processes, but not all associations are taking advantage. Here’s how to plan an efficient tech strategy. Technology is one of the most powerful tools in your arsenal, yet only 25 percent of associations prioritize technology to help manage their organizations, according to Salesforce.

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Making Connections at Higher Logic’s Annual Conference: Super Forum 2019

Higher Logic

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. Are they in communications and marketing, membership, technology, or another department all together? One of my favorite aspects is the networking. Breakout Sessions.

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2019 Event Technology Trends eBook

Expo Logic

Advancements in event technology have created more opportunities for organizers to integrate it into almost every aspect of an event. Technology is being utilized to enhance event registration, create engaging experiences for attendees, and much more. Technologies to engage and delight attendees. About the Author.

eBook 34
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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. As you peruse, just maybe there is a tip or strategy for 2020. AssociationSuccess.org explores the question through an interview around the 2019 benchmarking study.

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39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Communities with advanced strategies are 2x as likely to be able to prove value. 76% of community programs cannot measure their strategy.

Strategy 195