Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Most are seeking to own the direct relationship with customers that email newsletters can provide, while improving first-party data strategies and growing revenue.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

GrowthZone

FEBRUARY 25, 2021

Tight funding due to 2020 event cancellation has resulted in the Board being more cautious than usual. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Poor communication from the Board of Directors; slow responses or indecision. Reduced communication.

Survey 133

Survey Technology Member Engagement Leadership 133

Reid All About it

NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Presenters: Warren Weeks, founder of Weeks Media. Sponsorships.

Revenue 195

Revenue Technology Conference Education 195

Association Success

DECEMBER 2, 2020

Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Those fundamentals still hold true in 2020, though the coronavirus pandemic has upended the standard meeting format completely. An additional note: It’s important to strike a balance with your pre-meeting communications.

How To 136

How To Social Media Survey Examples 136

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. How might you use TikTok to engage members? Sponsored content.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Reid All About it

SEPTEMBER 18, 2020

Communicating Through a Crisis. Crisis communications has gone from an occasionally mentioned discussion point to now a trending topic. For marketing and communications professionals, having a crisis communication plan in place is a must – but what if you don’t have a marcomm professional on your team to make one?

Montana 350

Montana Certificate Conference Content 350

Reid All About it

MAY 21, 2021

Hear how the Minnesota Society of CPAs launched a new AMS in March 2020, right as the pandemic began to unfold. Chris Detzel, Community Program Manager at Reltio. Kim FitzSimmons, Chief Marketing & Communications Officer at American Association of Endodontists. Tue 5/25 at 1 p.m. 1 CAE credit. Thu 5/27 at 1 p.m.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 29, 2021

The weekly list of free educational events and resources for the association community…. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Sponsor survey. Sponsorship sales.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Hear how to implement retargeting to achieve your organization’s strategic communication goals.

Revenue 195

Revenue Content Virginia Technology 195

Higher Logic

APRIL 25, 2019

billion in 2020. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

APRIL 14, 2023

Hear about the impact, opportunities and risks that AI brings and how it will shape community building today and in the future. Hear about ‘out of the box’ revenue-generating ideas from exhibitor engagement to content activation, if event tech has the same value now as it did pre-pandemic, and how you can put AI to use at your events. .

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. Learn what ‘unified communications and collaboration’ means. Discover the benefits, advantages, and components of unified communications as a service, and how to choose the right collaboration tools to help integrate your voice and data. Innovation method.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

MARCH 5, 2021

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. More info/register. Tue 3/9 at 2 p.m.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 10, 2020

Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MAY 14, 2021

The ongoing uncertainty of in-person, online, or hybrid events does not make securing or increasing sponsorship revenue easy. We will dive into the three stages, make sure you are not short-circuiting a critical stage, and help you increase your sponsorship revenue. More info/register. Hosts/presenters: Lewis Flax and Scott Oser.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MARCH 27, 2020

Helen Moon, Marketing and Communications Manager at Royal Greenwich Heritage Trust and Founder and Managing Director of EventWell, Event Wellbeing Day and Event Wellbeing Week. Crisis Communications Expert Adele Cehrs. Learn what virtual options exist to recuperate revenues and engagement with all stakeholders. Host: EventMB.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Achieve

JUNE 11, 2020

Communicate with your donors. . Will less revenue in 2020 impact your plans for 2021? Multi-Channel Campaign: This campaign is featured on the Education Foundation website, has a unique landing page, is being promoted on various social media platforms, includes a text-to-give component, rallies community partners, and more!

Florida 52

Florida Press Release Social Media Education 52

Expo Logic

OCTOBER 23, 2020

As we move towards the end of 2020 and look ahead, likely, virtual events are not going anywhere in the new year. Build excitement for your virtual conference through social media, videos, and daily newsletters during your event. Events, both in-person and virtual, rely on sponsorship programs to drive revenue and provide value.

Conference 36

Conference How To Newsletter Video 36

CMA Solutions

OCTOBER 31, 2022

For example, when the pandemic hit in 2020, it became difficult to get into third-party news sites unless you wanted to talk about COVID-19. When Vein Specialist Centers wanted more brand awareness to increase patient appointments and revenue. What blog angles can you craft around social media and digital media?

Marketing 52

Marketing New Jersey New York Social Media 52

Association Success

OCTOBER 26, 2020

Tip: Don’t relegate younger members to social media. You need to share relevant content and build a community. Empower your marketing and communications staff to work closely with your younger ambassadors to help build relevant online content. It’s a corner they don’t want to be relegated. Tip: See No.

millennials 78

millennials Recruiting Recruitment Committee 78

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Presenters: Jane Barwis, Founder and President, BRG Communications. 5 Trends Shaping the Future of Fundraising in 2020.

DC 34

DC Washington Revenue Review 34

Reid All About it

MARCH 13, 2020

– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. Host: PCMA.

DC 44

DC Washington Revenue Communications 44

Reid All About it

APRIL 17, 2020

Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( This CEO dialogue will include real case examples and examine key topics including the timeframe for decision-making, board involvement, refund policies, and communication with registrants. Crisis Communications Expert Adele Cehrs. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

JULY 12, 2019

Renata Lerch, former Global Vice President, Marketing & Communications, Scrum Alliance. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Explore strategies for generating revenue through sponsorships, partnership and other sales opportunities through virtual events. 1 CMP credit. Wed 5/6 at 12 p.m.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

NOVEMBER 1, 2019

Host: National Institute for Social Media. Presenter: Jennifer Radke, SMS, CEO, National Institute for Social Media. The State of Advocacy & Lobbying 2020. The 2020 presidential election is fast approaching and the role of lobbying and advocacy is center stage. More info/register. SURGE Growth.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

OCTOBER 18, 2019

Integrating Online Communications into Your Fundraising Campaign. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. Come join a roundtable discussion on using Slack (a cloud-based team collaboration software) for your internal communications.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

FEBRUARY 11, 2022

The weekly list of free educational events and resources for the association community…. Marketing, membership and communications awards. What are the current issues we are each facing, what have we learned from 2020/2021 and what new skills do we need as HR professionals to operate successfully in this new workplace?

Content 39

Content Strategy Technology Analysis 39

Reid All About it

MARCH 20, 2020

If you follow me on social media, you know I’m a huge advocate of food banks. In addition to ensuring that the necessary technology tools are available, managers need to communicate information about project workflow and set clear guidelines and expectations for employees. Crisis Communications Expert Adele Cehrs.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Protech

SEPTEMBER 2, 2020

This blog post is the third in a series that cover s some of the ins and outs of how Protech successfully took our Fusion 2020 Customer Confere n ce virtual in 5 weeks due to the COVID-19 pandemic. C heck out the first p ost about staff communications a nd the second about conference technology. . It’s no secret.

How To 81

How To Newsletter Social Media Class 81

MemberClicks

JULY 12, 2022

Building a strong and ever-growing member base has continued to be a challenge, with 68% of organizations struggling to grow their membership in 2020. The fair share model provides membership pricing based around the member company’s: Number of employees Revenue Size Other factors. Fair share model. Investor membership model.

How To 52

How To Directory Price Columbus 52

Association 20/20

APRIL 5, 2011

Despite these truths, as membership professionals we’ve spent years doing our best working within the limitations of the communications channels and platforms we’ve had at our disposal in our attempt to engage members in our messaging, stories and networking. Sponsors seek to create a close strategic alignment/relationship with your members.

Strategy 40

Strategy Member Engagement Video Products 40

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Generate revenue. Communications module. Email and text communications. Event and all-community calendars. Personify subsequently acquired MemberClicks in December 2020. It was designed to generate non-dues revenue and streamline work processes. Mobile app.

System 148

System Software Directory Membership Management 148

Leading Learning

MAY 24, 2022

These days, most of us carry around a high-quality video camera as part of our smart phones and uploading the video we capture into a distribution network—whether that’s YouTube, Vimeo, one of the major social networks, or something entirely—is a breeze. As with video, it would be hard to underestimate the impact of social media.

Course 101

Course Video Cost Certificate 101

Disciple Media

JUNE 19, 2023

Pros of Hivebrite Customization: Hivebrite’s building block approach allows for easy customization, enabling users to tailor their community experience. Membership and event monetization: The platform provides robust tools for generating revenue through membership and events.

FAQ 36

FAQ Course Cost Revenue 36

Disciple Media

MAY 16, 2022

You make more money – In January 2020 the average price of petrol was £1.07 Staying put means fewer overheads, plus you can reallocate time spent travelling to your actual revenue-generating activities. A) Get to Know Social Media Marketing. As of this writing, it’s £1.65. The possibilities are endless.

How To 36

How To Social Media Certificate Library 36