GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber’s social media reach went from 250,000 in 2019 to over 2.8 but our social media reach makes us mighty!

Communications 78

Communications Directory Social Media Massachusetts 78

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

DECEMBER 18, 2020

Welcome to the last Association Brain Food of 2020. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. I love German Christmas markets. We’ll swap ideas we’re percolating for 2021 and share wins from 2020. Go explore!

Video 221

Video Certificate Review LMS 221

Associations Now

JANUARY 7, 2020

Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020. Social media diversification. This could be the year you break out of business as usual on social media. How might you use TikTok to engage members? Sponsored content.

Member Engagement 78

Member Engagement Social Media Revenue millennials 78

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

GrowthZone

FEBRUARY 25, 2021

Tight funding due to 2020 event cancellation has resulted in the Board being more cautious than usual. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Lack of engagement among members makes it hard to secure non-dues revenue sources. Government.

Survey 133

Survey Technology Member Engagement Leadership 133

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Achieve

AUGUST 18, 2020

Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. Develop an event marketing strategy. A specific revenue target will be extremely useful for guiding your item procurement strategy. Auction chair(s).

Guidelines 98

Guidelines Software Price Revenue 98

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. This is particularly true for your millennial members who will make up 75 percent of the workforce by 2020.”. Transfer.). The demand for knowledge will continue to grow this year, specifically the focus on certification programs.

Certificate 100

Certificate Revenue System millennials 100

Higher Logic

APRIL 25, 2019

billion in 2020. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. The latter piece congratulates our Super Forum attendees who were awarded for success in online community and marketing automation, letting our readers in on their stories.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Associations Now

MARCH 27, 2020

It’s important to optimize your job board for visibility and access to non-members—in effect, using the job board to drive membership and increase revenue. — bloomerang (@bloomerangTech) March 25, 2020. Create talking points and FAQs for board members to share in the community and on social media.

FAQ 94

FAQ Recruiting Recruitment Social Media 94

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. of the U.S.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Achieve

SEPTEMBER 8, 2020

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Outside of having a well-designed website and an active social media presence, the nonprofit sector has largely stuck to traditional methods to plan fundraising events. .

Tips 52

Tips Guidelines Social Media Process 52

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Organizer: ASAE Marketing Professionals Advisory Council. CAE credit.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Reid All About it

MARCH 5, 2021

Instead of shrinking in 2020, some associations expanded membership. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. In this panel discussion featuring four innovative association leaders, we’ll examine everything that 2020 brought with it: The good, the bad and the ugly.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. More info/register.

North Carolina 74

North Carolina Content Montana Social Media 74

YourMembership

JUNE 12, 2014

Baby Boomers are reaching retirement age in staggering numbers, ten thousand people reach age 65 every day, and this trend will continue through 2020. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. By 2018, one in four workers will be over age 55.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Achieve

JUNE 11, 2020

Will less revenue in 2020 impact your plans for 2021? Multi-Channel Campaign: This campaign is featured on the Education Foundation website, has a unique landing page, is being promoted on various social media platforms, includes a text-to-give component, rallies community partners, and more! What They Did It: .

Florida 52

Florida Press Release Social Media Education 52

Reid All About it

NOVEMBER 8, 2019

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. How Nonprofits Can Make Their Fundraising Campaigns More Social.

Social Media 39

Social Media Revenue Washington DC 39

Expo Logic

OCTOBER 23, 2020

As we move towards the end of 2020 and look ahead, likely, virtual events are not going anywhere in the new year. Build excitement for your virtual conference through social media, videos, and daily newsletters during your event. Events, both in-person and virtual, rely on sponsorship programs to drive revenue and provide value.

Conference 36

Conference How To Newsletter Video 36

Association Success

OCTOBER 26, 2020

Tip: Don’t relegate younger members to social media. That means a sincere and vibrant presence on the social channels that your target audience frequents. In the case of Millennials and GenZ, this means developing media and marketing strategies that may include Instagram, Snapchat, LinkedIn, etc. Tip: See No.

millennials 78

millennials Recruiting Recruitment Committee 78

Association Briefings

AUGUST 23, 2021

Like most successful businesses, smart associations must look to diversify their revenue streams. That’s where non-dues revenue comes into play. Let’s take a look at a few marcomm-focused non-dues revenue opportunities for associations of all sizes. That’s where non-dues revenue comes into play. What’s the No.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). To address this, an LXP recommends content based on the: Needs of the organization, industry, and market. Even further, should you invest in one? The Complete Guide.

LMS 91

LMS Course Library Learning Management System 91

Disciple Media

JULY 7, 2019

This can be difficult to achieve with mainstream social media, where it’s much harder to create a close-knit customer community in which members can make themselves heard through all the digital noise. Mobile web traffic now accounts for half of all internet usage , with social media being one of the most popular activities of all.

Social Media 28

Social Media Revenue Examples Content 28

Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. A majority of Gen Xers and Boomers are also regular users of social media and smartphones.

DC 34

DC Washington Revenue Review 34

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( Sip and Share: Fears & Forecasts for Content Marketing. New York Times ). David Schneider ). Bake until done, sooo good—and easy.

North Carolina 44

North Carolina Montana Revenue Content 44

Disciple Media

DECEMBER 6, 2023

Integration capabilities: A platform that seamlessly integrates with other tools (like CRM systems, marketing tools, and content management systems) provides a more cohesive experience and helps you streamline your business. Robust marketing capabilities: Kajabi excels in providing comprehensive marketing solutions.

Course 36

Course Tools Education Content 36

Associations Now

APRIL 14, 2014

None of which makes entering the Middle East market easy. The model is suited in some markets and not in some. Associations sometimes choose to enter markets based on a product strategy wherein they push their products like certifications, training, etc, to build revenues as well as stronger brand recognition in the region.

Strategy 40

Strategy United States Certificate Products 40

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register. Host: PCMA.

DC 44

DC Washington Revenue Communications 44

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39