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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

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Ideas for Reframing Your Community’s Awesome Content

Higher Logic

You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. Here are a few possibilities: Newsletters. Not sure where to start? Blog posts (top tips, AMA wrap-ups). Infographics.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? Think of the subject line as the headline to the article – and don’t be afraid to make it creative! Think of it the same way you would as headline writing for articles. But, what if they do? Is it relevant?

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. In another Association Success article , Garth advised using the 80/20 rule to pare down the number of products you sell.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The weekly wrap-ups are a great resource to find industry provoking articles, blog posts, upcoming events, fun facts, and provide up-to-date news and tips found throughout the association and workforce space each week. A few years ago when Bank of America Corp. by Megan Rockett. Since words matter Don’t Disguise Them When Published.