Reid All About it

JUNE 18, 2021

Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369

LMS Certificate America Committee 369

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Technology 370

Technology Strategy System Education 370

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. That’s on us, says Jay Cost at The Dispatch. Member recruitment. 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

GrowthZone

JUNE 25, 2017

There’s no downside for your events staff to send just one more email—except that your organization loses valuable attention. The pressures created by mis-alignment cost you money in the long-term because they cost you attention in the short-term. How do we create a new narrative for our organizations? Hint: Narrative).

Organization 60

Organization America Cost Member Engagement 60

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. commissions paid to the chain’s regional or national sales organization. Let’s take a look at both.

Marketing 61

Marketing Cost Revenue America 61

Reid All About it

JANUARY 22, 2021

– Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc. Fri 1/22 at 10 a.m. More info/register.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Three Things Organizations Must Do to Stay Safe with ChatGPT Who isn’t using ChatGPT, Bing AI and Bard these days?

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Now that your organization has nearly a year of remote work under its belt, it’s time to ask: do your managers know what they’re doing? Membership survey. Managing remote teams. Fractional CIOs.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Multiview

APRIL 21, 2022

As the world recovers and the global economy rebounds from the effects of COVID-19, more markets have re-opened, causing natural gas prices in Europe to soar.

Price 52

Price America Cost Resources 52

ISAE

APRIL 21, 2024

To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them. Leverage digital marketing. Or, set up polls that ask what members want to get out of the program.

Discount 52

Discount Social Media Examples Strategy 52

Reid All About it

SEPTEMBER 1, 2023

MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. AI pulse survey. Workplace culture.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 22, 2023

Wes Trochlil at Effective Database Management describes the benefit of belonging to an AMS users group : you can “tap tens if not hundreds of other organizations that are using the same or similar software.” – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat.

LMS 266

LMS Revenue Education Strategy 266

Potomac Core

OCTOBER 29, 2017

Organizing a robust data collection process that includes Associations in the Supply Chain will build actionable information. If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

EventMobi: Association Events

AUGUST 11, 2023

Association websites are the virtual homebase of your organization. Using consistent design elements, like colors and fonts that tie back to your logo, leaves a stronger impression of your organization. This helps to connect the members of your organization. Clear and consistent branding. Highly visible CTAs. SEO optimization.

Examples 130

Examples Directory Software Video 130

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. What is a Decentralized Autonomous Organization (DAO)? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Anyone in the association and nonprofit community is encouraged to donate to this digital food drive organized by my friends at DelCor Technology Solutions. If your organization has a webinar scheduled in the near future, please send me the link.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

MARCH 4, 2022

This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Get prepared to write your RFP and evaluate your perspective merchant service providers based on the criteria most important for your organization. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 9, 2021

Charlene Li believes you need order to create change —not what you picture when thinking about innovative organizations. She says, “Disruptive organizations create just enough order to allow change to happen smoothly. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. If your organization has a webinar scheduled in the near future, please send me the link. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Keep learning!

DC 225

DC Washington millennials Chicago 225

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Associations Now

JUNE 6, 2023

A global coalition of organizations has launched an advocacy and awareness campaign in response to concerns about the influence of AI on creative professions. In recent years, companies like Google, Apple, and numerous smaller players have introduced AI audiobook “readers ,” providing a potential cost savings for publishers.

Guidelines 52

Guidelines America Technology Industry 52

Reid All About it

MAY 28, 2021

Michael Slepian at the Harvard Business Review reminds us that an organization with a diverse workforce is not necessarily an inclusive one. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. An event planner is the sixth most stressful job in America. Surface inclusion.

Innovation 284

Innovation Technology Survey Team 284

Potomac Core

APRIL 26, 2017

If anything, they want your organization to stop selling stuff. When your Trade Association was launched, your founders were focused on how an organization could address business challenges and achieve specific outcomes. Boards who are highly engaged and strategic in focus outperform those organizations who are not.

eBook 119

eBook Cost Revenue Industry 119

Reid All About it

FEBRUARY 14, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Have you been looking into community for your organization, or are not sure if you’re using your current community effectively? Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Tue 2/18 at 2 p.m.

DC 243

DC Content Education Washington 243

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education America 150

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. You may look at stories like this one and wonder to yourself whether your organization can afford to make a real estate move of its own. The post Friday Buzz: Analyzing the Real-Estate Market appeared first on Associations Now.

Marketing 40

Marketing Certificate DC Virginia 40

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations. What are Driverless Associations?

eBook 100

eBook Innovation America Certificate 100

Association Success

JUNE 7, 2018

Beware of political risks when exploring new global markets. The country’s capital was brought to a standstill, and the work of our organization was set back for weeks. We spent a year researching the economies, politics, legal frameworks and markets of the countries. But these are not enough for entering a market.

Georgia 101

Georgia Analysis America Revenue 101

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. She suggests you become familiar with AI tools and their output and have discussions about how your organization will and won’t use AI. 1 CAE credit. More info/register. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. Launching a brand-new, national membership organization is no easy task, especially if the goal you’ve set for yourself from the start is 1 million members.

Marketing 40

Marketing Recruiting Recruitment United States 40

Aaron Wolowiec

OCTOBER 1, 2013

Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges.

Education 100

Education Detroit Strategy Michigan 100

Potomac Core

JUNE 30, 2016

The Brexit vote in the United Kingdom along with modest and subdued global economic growth will continue to affect corporate decisions on external costs not related to top line growth and operating performance. These organizations also have the characteristics that define Post Brexit Associations. Highly Engaged and Strategic Boards.

Survey 124

Survey Industry Innovation Member Engagement 124

Associations Now

NOVEMBER 17, 2019

The organization transformed a big-box room at the Huntington Convention Center in Cleveland into the ultimate CrossFit gym , hosting literal hometown heroes to compete with world-renowned CrossFit athletes. The Winter Classic is a fitness meeting that also raises funds for The Adam S.

Cleveland 102

Cleveland How To Ohio Chicago 102

Associations Now

MAY 8, 2017

To help patients deal with the rising costs of cancer care, the Association of Community Cancer Centers has launched a Financial Advocacy Boot Camp for healthcare providers. The boot camp takes it one step further”—it is a more intensive online training program, said Lori Gardner, senior director of communications and marketing.

Cost 73

Cost America Tools Team 73

Associations Now

JANUARY 20, 2020

percent global market share, according to StatCounter —well above any other Windows version barring Windows 10, which has slightly more than 65 percent of the market. (In The good news is that the market share is falling sharply, especially in developed countries in North America and Europe. In the U.S., percent and 75.42

Software 59

Software System Class Analysis 59