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Association Brain Food: 4.19.24

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Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Membership mobile app. CAE credit. 1 CAE credit.

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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256
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Association Brain Food Weekly: 6.18.21

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Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. The labor shortage America is currently experiencing is the largest issue disrupting supply chains, disrupting every industry and causing every member to rethink how they get the work done.

LMS 369
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Association Brain Food Weekly: 7.2.21

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Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Re-Engage Virtual: Planning the Event of Tomorrow. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

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Association Brain Food Weekly: 5.7.21

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Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Host: Fridays@4.

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Association Brain Food Weekly: 1.29.21

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Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.