Reid All About it

FEBRUARY 2, 2024

I’m happy to feature it as long as it’s not too product-centric. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Member Engagement: The Key to Association Sustainability? More info/register. 1 CAE credit. 1 CAE credit. 1 CAE credit.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

JULY 21, 2023

I’m happy to feature it as long as it’s not too product-centric. Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. More info/register. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

OCTOBER 6, 2022

. “We are excited to announce our partnership with 108 ideaspace, a leading certified Salesforce implementation partner in Canada, focusing on the association and nonprofit markets” says Tim Burke, Sr. “108 ideaspace will be an integral part of extending our footprint throughout North America.”

Software 131

Software Class System America 131

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Revenue 186

Revenue Email Marketing America Certificate 186

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. I’m happy to feature it as long as it’s not too product-centric. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Potomac Core

OCTOBER 29, 2017

If Associations have members who manufacture and sell products in global markets, then they too will face regulatory and product standard challenges. Jewelers of America – Working through the Industry Supply Chain, JA positions its advocacy to work to continually assess risk and maintain consumer confidence.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. I’ll be happy to feature it as long as it’s not too product centric. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

JULY 2, 2021

I’ll be happy to feature it as long as it’s not too product centric. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Thu 7/8 at 2 p.m.

Technology 370

Technology Strategy System Education 370

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

GrowthZone

JANUARY 17, 2023

“The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. Conducted in the fourth quarter of 2022, the survey was sent by email and received responses from 474 chamber professionals across North America. 230 john.cook@growthzone.com.

Survey 78

Survey Industry Revenue America 78

Potomac Core

OCTOBER 30, 2018

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies. Engineering Standards – Helping manufacturers provide safer products. Bill Watters.

Industry 164

Industry Analysis Committee Team 164

GrowthZone

JANUARY 17, 2023

While over half of respondents say engagement is about the same as last year, lack of engagement is listed as one of the top reasons for members not renewing. “66% 66% of those polled believe their members recognize the unique value of their organization,” said John Cook, GrowthZone Senior Vice President of Marketing. “It

Survey 78

Survey Revenue America Software 78

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. I’ll be happy to feature it as long as it’s not too product-centric. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). How to be more productive working from home: 9 rules for the “now normal.”

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not product-centric. Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

SEPTEMBER 22, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: 6Connex Speakers: Dahlia El Gazzar, event technology strategist and the founder, DAHLIA+ Agency Stephen Kaufman, founder and chief product officer, Inriver Henry Tran, CTO, 6Connex Tue 9/26 at 12 p.m. More info/register. 1 CAE credit. . More info/register.

LMS 266

LMS Revenue Education Strategy 266

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. I’ll be happy to feature it as long as it’s not too product-centric. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

JUNE 12, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

Montana 243

Montana Leadership Tools Innovation 243

Reid All About it

AUGUST 27, 2021

I’ll be happy to feature it as long as it’s not too product centric. Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Host: American Marketing Association. Host: PCMA.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

DECEMBER 1, 2023

At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Potomac Core

JUNE 30, 2016

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? One example is the bakery products industry who continually faces its share of tightening operating margins and evolving consumer attitudes regarding the food it consumes.

Survey 124

Survey Industry Innovation Member Engagement 124

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. They describe how webinars, blog posts, podcasts, YouTube, social media and influencer content can help you attract and retain members. I’m happy to feature it as long as it’s not too product-centric.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

SEPTEMBER 11, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Fri 9/11 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. Hear about some major considerations for online engagement. Paulina Curto, Senior Marketing Manager at Cvent. Do you guess what it is your members need?

LMS 329

LMS Montana Revenue Price 329

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Potomac Core

JANUARY 6, 2016

These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Innovative Organizations who reach outside the box to help their member’s develop growth solutions can transform themselves into Driverless Associations. Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

EventMobi: Association Events

AUGUST 11, 2023

Make the directory public or private depending on member preferences and the type of association you’re running. Members-only spaces. Exclusive spaces can help you build an online community—which is one of the top association member engagement strategies ! Member benefit page. Sponsor placements.

Examples 130

Examples Directory Software Video 130

Potomac Core

DECEMBER 27, 2017

While economists forecast a brighter global growth picture , your members still face a myriad of uncertainty. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Club Managers Association of America.

Products 119

Products America Boston United States 119

Reid All About it

JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. I’ll be happy to feature it as long as it’s not too product centric. Host: ASAE.

Video 195

Video Technology Content Strategy 195

Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. These approaches accelerate board engagement and make your board deliberations more strategic. The post Stop Selling Stuff appeared first on Potomac Core Consulting.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

FEBRUARY 28, 2018

Customized Advocacy Addresses Widespread Member Challenges & Opportunities. In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. HOUSEHOLD & COMMERCIAL PRODUCTS ASSOCIATION.

California 132

California Analysis DC Products 132

Reid All About it

MARCH 24, 2017

I’d like to think I’m a wise content marketer (but always learning) and I do have a sensible approach to SEO, much like Sonia Simone from Copyblogger who wrote this article. Sonia was the one who really hooked me on marketing, way back in my CBIA days. I’ll be happy to feature it as long as it’s not too product-centric.

North Carolina 150

North Carolina Technology Marketing Strategy 150