Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JULY 21, 2023

Post-Lockdown Membership Recruitment (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! Hear tips to recruit and retain these generations. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

OCTOBER 6, 2023

Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Content marketing. Next gen membership #2.

Revenue 256

Revenue Certificate Tools Innovation 256

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100

America Michigan Report Education 100

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. After all, we are the home of professional experts.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.”

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

SEPTEMBER 11, 2020

Jim Taylor at BoardSource explains how to recruit for board diversity without disrespecting people of color —and shares a personal example that should make you squirm. Hear about some major considerations for online engagement. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

LMS 329

LMS Montana Revenue Price 329

Aaron Wolowiec

JULY 22, 2014

Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets.

Social Media 100

Social Media Recruiting Recruitment Report 100

Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Potomac Core

OCTOBER 30, 2018

GCCA is just one textbook case, several other organizations, including the American Bakers Association , the Association for Print Technologies , the American Staffing Association , and Jewelers of America are utilizing similar strategies. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register. Host: PCMA.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

AUGUST 27, 2021

Historically relied on to provide education and networking opportunities, how are associations competing with the plethora of free virtual content and networking opportunities that are flooding the market place? Craft the Perfect Member Journey to Keep Your Members Engaged. Host: American Marketing Association.

Tampa 200

Tampa Revenue Education Content 200

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

Video Technology Content Strategy 195

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

Team 68

Team Recruiting Recruitment America 68

Associations Now

AUGUST 7, 2018

Engagement through automation. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Like most associations, we are small staff, so we try to utilize marketing and communications techniques that automate member engagement communications and processes,” Doyle says.

San Diego 63

San Diego Boston Austin Detroit 63

.orgCommunity

OCTOBER 8, 2019

Broadening the constituent base – leaders should think beyond members to consider sponsors, exhibitors, advertisers, partners and other groups who could be engaged. This requires looking at how we position ourselves in the market differently. Scan the Market. Jobs and markets that were once unrelated are aligning.

Technology 40

Technology millennials Revenue System 40

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Learn about trends impacting member engagement, member growth, measurements, outcomes, and sustainability.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted.

Revenue 39

Revenue Tools Education Member Experience 39

Association Adviser

SEPTEMBER 24, 2013

” Kristen Hartman , director of member value and experience, Professional Photographers of America (PPA) , said, “We’ll see many changes in the membership model over the next five years. “How strong do our value propositions have to be as organizations that people are going to give us permission to market to them?”

Georgia 60

Georgia America Maryland Resources 60

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. More info/register (fee for MPI non-members). Presenters: Molly Marsh, Director of Education and Engagement Design, AMR Management Services. – Association Planner Summit.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Quick hits.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Rory Archibald, Associations, Sectors & Marketing, VisitScotland. Presenters: Matt Snodgrass, Marketing Lead, Swapcard.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

The Membership Blog

MAY 9, 2011

member engagement opportunities. Getting some of those “borderline” members to participate in traditional programs and services is always challenging. An active social responsibility program provides a very unique engagement opportunity, especially for members seeking ways to be more involved. .”

Sample 28

Sample America Certificate Industry 28

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

MAY 1, 2020

Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Host: American Marketing Association. Membership Recruitment: How to Reach New Markets.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

FEBRUARY 24, 2023

After reviewing ASI’s 2023 Membership Performance Benchmark Report, WBT Systems discusses the findings and highlights the role of professional development in attracting, engaging, and retaining members. So OSPE built a methodical, multi-year, value-proposition marketing strategy to improve membership growth. AMS implementation.

Certificate 39

Certificate Innovation Education Process 39

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Nimble AMS describes how an AMS helps membership teams better understand members, anticipate their needs, and deliver personalized communication and content. The odds on that aren’t so good these days. Board practices.

Revenue 39

Revenue Strategy Education Technology 39