Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

SEPTEMBER 11, 2020

The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO.

LMS 329

LMS Montana Revenue Price 329

Velvet Chainsaw

FEBRUARY 27, 2023

Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients. Some of these expense increases are due to labor issues, supply chain and pressure to restore revenue by venue owners and cities to at least pre-pandemic levels.

Cost 59

Cost Price Survey Revenue 59

Associations Now

DECEMBER 2, 2014

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. They were once “the best investment in America,” according to The Washington Post.

Price 40

Price New York City New York Revenue 40

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Member benefit page.

Examples 130

Examples Directory Software Video 130

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

GrowthZone

JULY 24, 2018

Pricing available on the GrowthZone website and product demos available upon request. Founded in 1982, and now owned by Community Brands Holdings, LLC, they serve nearly 8,000 customers across North America. Pricing available upon request. Product demo and pricing available upon request. Pricing available upon request.

Software 84

Software Association Management Austin Atlanta 84

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. CAE credits.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018. Eric McDonald, sales executive and pricing expert.

DC 225

DC Washington millennials Chicago 225

Reid All About it

JULY 23, 2021

Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc. Membership benchmark data. Host: PCMA.

Video 195

Video Technology Content Strategy 195

Reid All About it

MAY 8, 2020

Find yours on the Feeding America website. Gerd De Bruycker, marketing director at Cisco Systems. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer. Presenter: Darren Chuckry, Chair of the Marketing Society and the Regional VP of PCMA. Host: PCMA. Presenters.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 3, 2020

Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Forget White Fragility : here are ten books America should be reading about race. Presenters: Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons. Bruce Feiler, Harvard Business Review ). Pamela Bump, HubSpot ).

Montana 221

Montana North Carolina Review Member Engagement 221

Association Success

JANUARY 14, 2019

Workforce development has grown to an approximately $160 billion dollar business in North America and $355 billion worldwide. On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market.

Education 82

Education America Price Strategy 82

Blue Sky eLearn

JUNE 23, 2017

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Understand Your Market. Try These On.

Price 193

Price Certificate Revenue Course 193

Reid All About it

MARCH 27, 2020

WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. You can find your local food bank on the Feeding America website. The farmers market had baby Brussels sprouts.

North Carolina 221

North Carolina Technology Louisiana Conference 221

Associations Now

OCTOBER 2, 2015

Here’s a deeper look at the report’s global predictions: Sellers’ market in North America. Globally, hotel prices are predicted to increase by 2.5 However, since demand in North America will continue to grow at a rate that exceeds supply, sellers will have the upper hand, and prices on our continent are expected to rise 4.3

Press Release 40

Press Release Price United States America 40

Membership Marketing

SEPTEMBER 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In addition, Alexis de Tocqueville saw the particular expression of this membership tendency in America. Speaking Engagements.

Marketing 40

Marketing United States Price America 40

Associations Now

NOVEMBER 18, 2015

The American Medical Association this week called for Congress to ban pharmaceutical advertising, arguing it hurt consumers and increased drug prices. The American Medical Association (AMA), however, wonders if this practice—and the billions of dollars in revenue spent on the those ads—might be doing more harm than good to the public.

Price 40

Price America Washington Industry 40

Associations Now

NOVEMBER 1, 2016

The American Association of Independent Music and the Recording Industry Association of America have warned members that online sales of recent CD releases have been usurped by near-exact counterfeit copies made by Chinese manufacturers. If you’re hopping on Amazon to buy a CD anytime soon, buyer beware.

Industry 40

Industry United States America Price 40

.orgCommunity

OCTOBER 8, 2019

This requires looking at how we position ourselves in the market differently. Identifying new markets and sources of revenue – relying too heavily on dues revenue can be catastrophic for associations. Scan the Market. Jobs and markets that were once unrelated are aligning. Make Data-Driven Decisions.

Technology 40

Technology millennials Revenue System 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Find yours on the Feeding America website. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Michael Tatonetti, Professional Pricing Society.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. While the forecast is a little clearer now that the elections are behinds us, corporate marketers are still being held to a higher level of scrutiny than ever before and they can’t afford to make any bad or ill-timed investments.

Revenue 60

Revenue Newsletter America Cost 60

Associations Now

JULY 16, 2014

Specifically, tiers that allow members to choose their level of benefits and dues, rather than those being assigned based on revenue, staff size, career level, and so on. Also, last month the Assisted Living Federation of America announced a new Gold/Silver/Bronze tiered dues structure. .” ’” More Tiers to Come?

Price 40

Price Revenue America Industry 40

Associations Now

FEBRUARY 11, 2015

The no-price price tag blends a purchase with a donation, turning the conventional transaction on its head. The band made headlines around the world for what the album lacked: a price tag. Not being a big fan of the band, I didn’t download the album for any price. The Impact of the Price You Pay. synagogues?

Price 40

Price New York Massachusetts Revenue 40

Associations Now

MAY 9, 2014

For instance, the first course, “Experiencing America,” will be taught by Richard Kurin, the Smithsonian’s undersecretary for history, art, and culture. Second, associations may need to consider the pricing structure of their learning opportunities and events. The courses will give learners a different kind of experience.

Mooc 40

Mooc Course Price United States 40

Reid All About it

JANUARY 20, 2023

In this comprehensive guide to tiered and à la carte sponsorship models for in-person, virtual, and hybrid events , EventMobi suggests how to price, sell and deliver sponsorships, measure ROI, and craft a post-event report for your corporate partners. Sponsorship strategy. Smart NFTs. Don’t roll your eyes and skim by this one. 1 CAE credit.

Revenue 39

Revenue Education Strategy Review 39

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Find yours on the Feeding America website. Ann Gynn, Content Marketing Institute ). Sip and Share: Fears & Forecasts for Content Marketing. Marketing Your Mission & Core Values During the COVID-19 Crisis. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

MAY 20, 2022

Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts. Your future marketing growth starts with events. Everything we knew about the world—and the world of events—completely changed in 2020. We rethought work.

Arlington 41

Arlington Project DC Technology 41

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Virtual conference success stories. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. As a result, annual new member dues revenue increased by more than $200K.

Revenue 28

Revenue Survey eBook Price 28

Association Adviser

FEBRUARY 15, 2013

The International Carwash Association® is the nonprofit trade group representing the retail and supply segments of the professional car wash industry in North America and around the globe. 1 and by gas prices No. In fact, The Car Wash Show™ is now a three-day event and one of the 200 largest shows in North America. EW: Plenty.

America 60

America Industry Tools Cost 60

Reid All About it

NOVEMBER 5, 2021

Education pricing. Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Dominic Price, Atlassian ). Publications: How are Societies Approaching Innovation and Revenue Diversification? Putting a Price on It: The Changing Nature of Society Publishing. Age diversity.

Survey 195

Survey Revenue Price Team 195

Associations Now

MARCH 7, 2016

And more professional association chief executives are concerned about changing market-access regulations—30 percent, up from 22 percent. Shortcuts are in short supply, particularly since the goal in an effort’s early states is to acquire understanding of a region where market behaviors may be subtle.

How To 40

How To Guidelines Survey America 40

Reid All About it

MAY 11, 2018

Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Host: American Marketing Association. Bryan Clark, Associate, Vedder Price.

DC 30

DC Washington Project Member Engagement 30

GlowGlobally

JANUARY 30, 2009

Market & Biz Plan. « Social Media and Viral Marketing for Global Fundraising Advocacy. Financial planners will tell you that trying to “time the market” to buy or sell stock is a recipe for failure. GrowGlobally.org. Membership. Public Affairs.

Strategy 60

Strategy United States Cost Revenue 60

Associations Now

MAY 30, 2014

And tomorrow he will use “disruption to create a new opportunity” at BookCon , a consumer-focused book festival being introduced for the first time during the last day of BookExpo America (BEA), the publishers’ annual tradeshow that’s been around since 1901. The result: an 18 percent increase in overall attendance.

United States 40

United States New York DC Industry 40