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Association Brain Food: 4.12.24

Reid All About it

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . Member recruitment. More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m. More info/register.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Consultant/founder wisdom. More info/register.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

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Digging Deeper Into Membership Renewal Trends

Associations Now

Meanwhile, 26 percent said they saw an increase in renewals, and 16 percent reported a decrease. What we’re seeing is that there are consistent methods for improving your entire membership strategy.”. Respondents who saw strong membership renewals also saw strong membership growth in general. Pick up the phone.

Survey 81
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How Associations Can Get Media Traction with Press Releases

Associations Now

And since “earned” media coverage is still the best kind of coverage—even with native advertising on the rise—I chatted with Laura Kane, chief communications officer at the Public Relations Society of America, about six tips associations can use to ensure their press releases get media traction. Keep it short and pointed.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. It’s true!

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.