Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. Event marketing was identified by 78 percent of respondents as the most effective marketing tactic.

Report 100

Report Marketing Detroit Social Media 100

Multiview

DECEMBER 7, 2023

Providing in-depth industry analysis is a valuable service for associations, offering vital insights to members through reports that gather statistics, identify trends, and predict future directions.

Report 59

Report Industry Analysis Survey 59

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

MARCH 12, 2024

Higher Logic’s analysis of more than 2 billion messages showed the advantages of moving beyond email blasts. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Dynamic messages also correlated to lower unsubscribe rates.

Report 59

Report United States Analysis Email Marketing 59

Delcor

OCTOBER 22, 2018

ASAE’s Associations @ Work business conference attracts association professionals seeking in-depth knowledge about association management, human resources, finance, and fundraising. Here’s our list of can’t-miss sessions and additional resources. Learn how to leverage your association’s data in membership marketing and retention.

Resources 67

Resources Analysis Cost Content 67

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Advertising. AI for associations. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

Report 52

Report Organization Analysis Strategy 52

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195

Aaron Wolowiec

DECEMBER 16, 2014

As all association professionals understand, resources were thin but job responsibilities were huge. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. But, seriously, has anyone seen the movie Join or Die yet?

DC 261

DC Washington Member Engagement Innovation 261

Associations Now

FEBRUARY 13, 2024

Real-time analysis of feedback received should help nonprofits to change and shift services so as to meet new and emerging needs,” he said. The purpose of use case prioritization is to ensure that your organization can invest time and resources into a new initiative with the highest likelihood of providing value.”

Report 59

Report Analysis Library Technology 59

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. More info/register. 1 CAE credit. More info/register.

Survey 256

Survey Project Strategy Education 256

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This century-old association made a commitment to online community and data analysis, embracing new tech along the way.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

GrowthZone

JUNE 5, 2020

The CAE certification eligibility requirements and program materials were developed through an industry analysis survey to identify the day-to-day knowledge used by association professionals. Marketing, Public Relations, and Communications. Follow us on social media for updates. on upcoming CAE Credit Webinars.

Certificate 137

Certificate Analysis Survey Social Media 137

InternetAssociation

JUNE 29, 2021

The 3i report series uses quantitative and qualitative analysis to explore the present condition of the job market in the United States; IA examines both month-over-month and year-over-year changes, utilizing national and member company data to gauge how the internet relates to hiring, income, and job openings. . Dane Snowden.

Report 97

Report United States DC Analysis 97

Membership Marketing

MAY 19, 2017

One of the most rapidly adopted tools in association marketing today is data analytics. Focusing time, resources, and attention on the best members and customers will pay off. There are obviously far more opportunities than listed here to analyze data in order to maximize marketing effectiveness.

Strategy 40

Strategy Marketing Analysis Recruiting 40

Membership Marketing

NOVEMBER 8, 2019

In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership.

Report 40

Report Marketing Innovation millennials 40

Association Success

OCTOBER 5, 2020

They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them. But if your website makes it difficult to find these vital resources, their loyalty will fade into frustration and inertia. . Analyze website traffic to identify underutilized resources that need extra promotion.

Newsletter 131

Newsletter Analysis Social Media Resources 131

Beth Kanter

DECEMBER 5, 2016

Join me at Markets for Good on December 6 at 1 pm EST for a FREE roundtable discussion about the new Data Playbook. . Last year when I attended the Data for Good Conference there were several hundred nonprofits interested in data in the room and there is a whole online community focusing on little, medium, and big data at Markets for Good.

Resources 58

Resources Handbook Case Study Survey 58

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Wild Apricot

DECEMBER 21, 2017

As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Analysis of territory allocation and account assignment plan. Assessment of go-to-market strategies and methodologies.

How To 362

How To Process Tools Team 362

Nexus Marketing

OCTOBER 30, 2023

What all do you get in an SEO-optimized landing page or article from Nexus Marketing? With years of experience in content marketing strategy development, SEO, and the mission-driven subject matter that your audience is seeking, our team can help you achieve your organic search and lead generation goals. Key ✔️ – Always ?

Organization 52

Organization Guidelines FAQ Content 52

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.

Case Study 120

Case Study Analysis System Revenue 120

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. Do a cost-benefit analysis of implementing a new LMS versus staying with the status quo. Be ready to identify the internal and external resources you’ll need for the project.

LMS 160

LMS How To Learning Management System Project 160

Reid All About it

JUNE 16, 2023

The weekly list of free educational events and resources for the association community… “The main hope of a nation lies in the proper education of its youth.” Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Erasmus Podcasts. Do You Run Successful Postmortems?

Project 195

Project Tools Revenue Metro 195

Higher Logic

AUGUST 22, 2016

Your organization has a preexisting informational ecosystem – AMS/CRM database, community platform, website, events, resources, maybe even a learning management system. A lot of organizations are too small to dedicate full-time staff resources. Conventional email marketing conversion rates generally hover between 1-2%.

Analysis 120

Analysis Learning Management System LMS Process 120

Higher Logic

JUNE 13, 2019

Marketing (48%). The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. The top five functional groups most likely to have community performance goals are: Marketing (40%). Innovation (32%).

Strategy 195

Strategy Report Team Cost 195

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? How LMS Consultants Help with Requirements Analysis. Because they know the LMS market, consultants have a good idea about what your budget will buy.

LMS 165

LMS Learning Management System Proposal Blended Learning 165

Reid All About it

MAY 26, 2023

The weekly list of free educational events and resources for the association community… Reflection. “To Hear about good test construction, types of exams, item analysis, the role of feedback in exam development, and test security. Good intentions are nice, but they mean nothing if they don’t turn into action. More info/register.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Virtual conferences survey. Volunteer training.

Tampa 200

Tampa Revenue Education Content 200