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Report: Short Videos Don’t Drive Much Engagement

Associations Now

The online video firm TwentyThree finds that viewers who are willing to stick with a long video are far more likely to be engaged than those watching shorter clips. Live videos are also huge engagement drivers. Engagement surged when the videos lasted longer than 45 minutes. million videos, 1.7 million videos, 1.7

Video 55
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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. By providing a clear benefit analysis, you’re showcasing how every dollar spent on analytics can yield real returns. That’s the power of analytics.”

Analysis 169
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6 Steps to Generating a Brilliant Annual Report

GrowthZone

Tweet An Annual Report isn’t just for your association’s Board of Directors.; Here are six steps for writing an effective association annual report: Define the Audience. What do you want to accomplish with the report? Tell readers what they can expect to learn about your association from the annual report. How did we do?

Report 99
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Association Brain Food: 12.22.23

Reid All About it

Industry analysis for members. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. Bill Sheehan at Multiview explains the basics of creating valuable industry reports. CAE, Chief Strategist, Spark Consulting Mon 1/8 at 12 p.m.

Analysis 291
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Association Brain Food: 12.8.23

Reid All About it

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. But all video is not created equal.

Strategy 272
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Association Brain Food: 3.1.24

Reid All About it

MGI) explains how CTV reaches viewers, especially cord-cutters, that traditional advertising can’t because it appears on streaming services, smart TV apps and on-demand video platforms. Marketing General Inc. It costs about the same as other digital advertising tactics. AMS onboarding. Member expectations. 1 CAE credit. . More info/register.

Education 256
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Association Brain Food: 3.8.24

Reid All About it

You’ve probably seen survey reports about people registering later for events than in the past. Higher Logic’s 2023 Association Email Benchmark Report rounds up data and trends based on the emails of 1500 associations. via ClassicFM Yasher Ali’s dog comes home with his buddy— video. Event marketing. Association email benchmarks.