.png)
New Report Brings Nonprofit Video Into Focus
Wild Apricot
JUNE 5, 2013
See3, YouTube and Edelman have just released a benchmark report and guide on nonprofit video. nonprofit Video'
How to Ensure Your AMS Reports Include The Right Data
Membersuite
JULY 16, 2021
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Teach data users how to create and pull reports.
Report 
175
175 Join 68,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Report: Short Videos Don’t Drive Much Engagement
Associations Now
JULY 24, 2017
The online video firm TwentyThree finds that viewers who are willing to stick with a long video are far more likely to be engaged than those watching shorter clips. Live videos are also huge engagement drivers. Engagement surged when the videos lasted longer than 45 minutes. million videos, 1.7 million videos, 1.7
Video 51
51 
Video Marketing Strategy: How To Bring Your Brand To Life
CMA Solutions
AUGUST 31, 2022
And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Compelling customer loyalty.
Video 52
52 
2014 Internet Report
Spark Consulting
JUNE 19, 2014
This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. Video continues to explode. Please don’t tell me all the videos on your association’s YouTube channel are talking heads. What is your association doing to respond?
Report 150
150 
Report: Nonprofits Excluding People With Disabilities
Associations Now
APRIL 29, 2019
In its new report ?Disability The report [PDF], which surveyed 969 nonprofit and foundation employees, found that just 14 percent of respondents were offering video captions with their content, despite such services often being made available for free. That said, the report wasn’t entirely negative. percent that year.
Report 106
106 
Using Video to Engage Members and Supporters
Wild Apricot
AUGUST 3, 2011
A Pew Report found that "71% of online Americans use video-sharing sites such as YouTube and Vimeo." Is it time your organization considered video? read more ).
Video 150
150 
Report: Magazines Keeping Momentum in Digital Climate
Associations Now
DECEMBER 9, 2019
A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. Total Audience , it has come exclusively from the mobile and video platforms,” the report stated. “In
Report 73
73 
Our Relationship With Online Video is Changing
Associations Now
NOVEMBER 12, 2018
Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. I’m really particular about the way that I watch videos on YouTube. Beyond Going Viral.
Video 84
84 
6 Steps to Generating a Brilliant Annual Report
GrowthZone
MARCH 19, 2019
Tweet An Annual Report isn’t just for your association’s Board of Directors.; Here are six steps for writing an effective association annual report: Define the Audience. What do you want to accomplish with the report? Tell readers what they can expect to learn about your association from the annual report. How did we do?
Report 99
99 
Choosing a Format for your Annual Report
Wild Apricot
APRIL 25, 2012
This is the final post in our Annual Report blog series. It offers tips and ideas on the type of format - e.g., print, digital, video - that's right for your organization.
Report 150
150 
Daily Buzz: YouTube’s New DIY Tool for Making Video Ads
Associations Now
APRIL 15, 2020
YouTube just launched a new tool aimed at small businesses that need a simple, low-cost way to create videos, TechCrunch reports. The new tool gives users the ability to animate static assets, use music from YouTube’s free audio library, and pick from a variety of customizable layouts to put together a six- or 15-second video.
Video 59
59 
To Get Close to Members, Follow MarTech Trends
.orgSource
APRIL 1, 2024
Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Mainstream Video Video isn’t new. Add video plus influencers, and what do you get?
Video 88
88 
Association Brain Food: 4.26.24
Reid All About it
APRIL 26, 2024
s 2024 Association Economic Outlook Report , is optimistic. She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Association trends.
Content 266
266 
Does Your Association Produce Videos?
Association Navigator
JUNE 26, 2012
It’s no longer news that video is a viable and effective medium for association and non-profit communications; what’s news is how effective it is in furthering the critical objectives of your organization. We are creating an amazing program about the impact of video. Do you know of other ways that associations are using video?
Video 100
100 
It's Conference Time; Share the Excitement with Video
YourMembership
JULY 26, 2012
It’s Conference Season: don’t forget video. If you’re blogging about your pre-conference adventures, consider a video blog leading up to the event as well. Oh my gosh, I saw your video about your pink fuzzy slippers. A book (pre) report. Corporate Responsibility. YourMembership.com Blog. Read their book.
Video 150
150 
Online Video Keeps Growing, Says Marketing Report
Associations Now
MAY 12, 2014
A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.
Video 40
40 
Report: Users More Comfortable With Longer Videos on Mobile
Associations Now
JUNE 11, 2015
A new report from the Interactive Advertising Bureau finds that users around the world are starting to embrace watching longer videos online, along with watching more videos on their phones overall. China, Finland, and Denmark, meanwhile, have the biggest appetites for videos lasting longer than five minutes.
Video 40
40 
IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads
Associations Now
APRIL 29, 2015
The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. If you’re not already thinking of an effective digital video advertising strategy, you may find your marketing team or ad agency pushing you in that direction in the coming months.
Video 40
40 
The Hidden Frustrations Behind Expense Reports
Associations Now
SEPTEMBER 25, 2019
No one looks forward to preparing an expense report, an often complex and time-consuming but necessary workplace chore. When it comes to filing expense reports for your association business travel, are you a sidestapper or a martyr? Guarding against expense report errors or outright fraud is a perennial headache for organizations.
Report 55
55 
Report: Global Events Industry Gives World a Trillion-Dollar Boost
Associations Now
NOVEMBER 13, 2018
In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 Cathy Breden, CMP, CAE, the chair of EIC’s Research Committee, emphasized in a statement that the report finally underlined the industry’s sheer scale. According to the report, approximately 1.5
Las Vegas 92
92 
Association Brain Food: 3.1.24
Reid All About it
MARCH 1, 2024
MGI) explains how CTV reaches viewers, especially cord-cutters, that traditional advertising can’t because it appears on streaming services, smart TV apps and on-demand video platforms. Marketing General Inc. It costs about the same as other digital advertising tactics. AMS onboarding. Member expectations. 1 CAE credit. . More info/register.
Education 256
256 
Associations Report Rapid Adoption of Video Content in 2012
Association Adviser
FEBRUARY 7, 2012
If you think you’re seeing more videos on association websites lately you’re not alone. percent) of respondents to last month’s Association Adviser e news reader poll said they are using online video or planning to do so this year—a substantial jump from 40 percent who were using video at this time a year ago.
Video 60
60 
Association Brain Food: 4.12.24
Reid All About it
APRIL 12, 2024
Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). In real client videos from the healthcare industry, see the power of data-based creative and how data informs campaigns. 1 CAE credit. .
Revenue 256
256 
4 ways of working with real people’s stories in video
Optimist Consulting
APRIL 9, 2013
Video is often used by traditional charities to tell stories. I often think that membership organisations could use video in this way more. Gaby Jeffs from Magneto Films , a leading producer of films for non-profits, has kindly agreed to share some of the ways that video can be used. Using video. Do leave a comment below.
Video 100
100 
There’s Good News for Conference Content, and a Warning, in New Report
Associations Now
FEBRUARY 7, 2019
The latest version of Omnipress’ State of the Conference Industry Report finds that content continues to be a significant driver of value for associations. Let’s dive into the report to see where associations are hitting the mark—and where there’s opportunity to increase their visibility and extend their value. Much less common?
Content 75
75 
Association Brain Food: 12.15.23
Reid All About it
DECEMBER 15, 2023
This Guild report on online community trends put together by Michelle Goodall focuses on brands, but many of the trends pertain to associations and their communities too. PYMNTS reports that Tinder is promoting short-term subscriptions for Gen Z. Make sure your association’s messaging and expectations reflect their reality.
Iowa 256
256 
Association Brain Food: 12.8.23
Reid All About it
DECEMBER 8, 2023
Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. But all video is not created equal. Mobile apps. 1 CAE credit. More info/register. 1 CAE credit. . More info/register.
Strategy 272
272 
Report: Pointless Workplace Meetings Costly, Time-Consuming
Associations Now
FEBRUARY 4, 2019
A report from the software company Doodle suggests that hundreds of billions of dollars are wasted on ineffective workplace meetings each year. On average, the report says, professionals spend two hours a week in pointless meetings. But a few tweaks could help matters. A recent study says yes—and in a big way. A big annoyance.
Cost 49
49 What Should You Make of the “Pivot to Video”?
Associations Now
AUGUST 22, 2017
The latest buzz coming from the online publishing world is that it makes more sense to invest in video at this juncture, which means that a lot of writers are getting laid off. Millennials like video enough—but they actually prefer to get their news in text form. Your Audience Isn’t General.
Video 45
45 
Association Brain Food: 1.12.24
Reid All About it
JANUARY 12, 2024
Starting in 2024, Google will require bulk senders to authenticate their emails, allow for easy unsubscribes and stay under a reported spam threshold. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).
LMS 266
266 
Association Brain Food Weekly: 1.4.19
Reid All About it
JANUARY 4, 2019
Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Video Storytelling for Your Business. Perhaps you’ve heard that video storytelling would be great for your company or organization, but you have you no idea where to start.
Video 285
285 Infographics Out, Quality In: Report Highlights Content Marketing Trends
Associations Now
FEBRUARY 22, 2017
In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. “A better alternative for brand-building efforts is lighthearted content that aims to entertain, such as videos, quizzes, or listicles,” the report states. “If
Content 58
58 
Storytelling for Change: 5 Content Strategies for Nonprofits
NXUnite
JANUARY 23, 2024
Videos: Video content is highly engaging and provides a dynamic format for your stories. Popular platforms for multichannel marketing include: Social media: Platforms like Facebook, Instagram, and LinkedIn provide a dynamic and widespread audience for sharing stories, photos, videos, and updates.
Content 130
130 
Association Brain Food Weekly: 7.23.21
Reid All About it
JULY 23, 2021
AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Eye-opening. Membership benchmark data. Marketing General Inc.
Video 195
195 
Online Video: Now Playing in Your Inbox
Associations Now
NOVEMBER 7, 2013
15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” ” A new report on online video marketing looks into some of the latest trends, including incorporating video into email.
Video 40
40 
4 types of ungated content to create to engage your audience
Association Success
NOVEMBER 17, 2020
Many associations focus on big annual events, or reports that provide in-depth information several times each year. These in-depth reports offer original data, research or other unique insights capable of moving the needle in your industry. Entertain through video content. MORE: Why you need video content.
Content 148
148 Communication Practices to Work Smarter not Harder
Achurch
MARCH 8, 2024
For example, using a project management tool like Asana or Smartsheet, eliminates the need for status updates via email or phone/video call. heads down until 3pm to finish client report) and check your colleague’s status before contacting them to show them the same courtesy. Communicate your needs via your status (e.g.
Content marketing research report – 5 findings membership bodies should take note of
Optimist Consulting
DECEMBER 11, 2013
The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Share presentation slides, whitepapers & videos afterwards. Have live social media feeds throughout the day. Conclusion.
Content 100
100 Study: Viral Video Grows Up
Associations Now
OCTOBER 18, 2013
More adults are recording and posting videos online in an attempt to go viral, according to a new Pew Research Center report. How can associations capitalize on the online video explosion? The quest for the viral video isn’t just for teens and “ Harlem Shake ” wannabes anymore. The Tactics.
Video 40
40 New Concussion Awareness Video Released As NFL Season Kicks Off
Associations Now
SEPTEMBER 12, 2016
The two organizations produced an educational video on the subject , which was sent to every player in the league. The video features experts and former players discussing brain injury. The new video encourages players to self-report any signs of concussion, like ringing in the ears. This is your brain. This is your mind.
Video 40
40 
Association Brain Food Weekly: 6.4.21
Reid All About it
JUNE 4, 2021
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Association and nonprofit leaders should be using video to inspire real change and advance your missions.
Video 367
367 
Association Brain Food: 10.20.23
Reid All About it
OCTOBER 20, 2023
MCI released a benchmark survey report on AI adoption in associations. Katherine Wayne, AMC Association Management Center ) Dealing with data: how to create reports that work for everyone. In 2016, China reported 17.86 This week, it reported 9.56 AI adoption. The Free Press ) Social media platforms hate the written word.
Maryland 272
272 YouTube Video Providers Form Trade Group
Associations Now
FEBRUARY 20, 2014
A new trade association hopes to help video networks on YouTube draw advertiser interest and create a unified voice when working with the video-sharing site. Their common search for answers drove the launch of the Global Online Video Association. Some of YouTube’s biggest networks are learning the power of collaboration.
Video 40
40 
Let's personalize your content